What is a Digital PR Tool?

Digital PR tools are online services that help public relations professionals manage their online presence and communications. They offer a variety of features, such as social media monitoring, media lists, and email campaigns.

Digital PR tools can help you keep track of your brand’s online presence, identify and respond to online conversations about your company, and build relationships with key media outlets. They can also help you design and send email campaigns, and manage your social media accounts.

Choosing the right digital PR tool for your company is essential for effective online communications. Consider the features that are important to you, and the size and type of company you are working with. There are a variety of digital PR tools available, so be sure to research and compare your options before making a decision.

What are the Types of Digital PR?

Digital PR is the process of managing the spread of information online through various digital channels. This could be anything from social media to online publications.

There are a few different types of digital PR:

Social media

This could involve creating and managing profiles on social media sites such as Facebook, Twitter, and LinkedIn. You would post updates and links to articles on your company’s website, and respond to any comments or questions.

Online publications

This could involve writing articles about your company or industry, and submitting them to online publications. You would also promote these articles through social media and email campaigns.

Press releases

This could involve writing and submitting press releases to online and offline publications. You would also promote these releases through social media and email campaigns.

Blogging

This could involve setting up a company blog, and writing and publishing articles on a regular basis. You would also promote your blog posts through social media and email campaigns.

Viral marketing

This could involve creating videos, images, or articles that go viral online. You would promote these items through social media and email campaigns.

How do you Create a Digital PR Campaign?

There’s no one-size-fits-all answer to this question, as the best way to create a digital PR campaign will vary depending on your goals and the specifics of your business or organization. However, there are some general steps that you can take to create an effective digital PR campaign:

1. Define your goals

Before you start planning your campaign, you need to clearly define your goals. What do you hope to achieve with your PR campaign? Do you want to increase brand awareness, drive website traffic, generate leads, or something else entirely?

2. Identify your target audience

Once you know what you want to achieve, you need to identify your target audience. Who are you trying to reach with your PR campaign? Once you know this, you can tailor your messaging and strategies to appeal to them.

3. Research your competition

It’s also important to research your competition and understand what they’re doing in terms of PR. What tactics are they using? What do they seem to be getting the most success with? Try to learn from their successes and avoid making the same mistakes.

4. Create a strategy

Once you have a clear understanding of your goals, target audience, and competition, you can start creating a strategy for your PR campaign. This will involve figuring out the specific tactics you’ll use to reach your target audience, such as social media, content marketing, email marketing, and more.

5. Execute your plan

Once your strategy is in place, it’s time to start executing it. This will involve creating content, building relationships with journalists and other influencers, and engaging with your target audience on social media and other channels.

6. Measure your success

Finally, it’s important to measure your success and track your progress along the way. This will help you determine whether your PR campaign is achieving its goals and make necessary adjustments along the way.

What are the Main tools for PR?

There are a variety of tools and methods that can be used in PR. The most common tools are press releases, which are a way to announce news or events to the public, and media relations, which is the process of building and maintaining relationships with the media.

Other common PR tools include social media, public speaking, and crisis management.

Best Digital PR Tools

Press Release Distribution Services

One of the most important tools for any digital PR campaign is a press release distribution service. A good distribution service will help you get your press releases in front of the right people, including journalists, bloggers, and other members of the media. There are a number of different press release distribution services available, so you should do your research to find the one that best suits your needs. Some of the most popular services include PR Newswire, Business Wire, and Marketwired.

Social Media Monitoring Tools

Another important tool for digital PR is a social media monitoring tool. A good monitoring tool will help you track conversations about your brand or product on social media. This can help you identify potential advocates and influencers, and track the success of your PR campaigns. Some of the most popular social media monitoring tools include Hootsuite, Sprout Social, and Brandwatch.

Website Analytical Tools

Another important tool for any digital marketing campaign is a website analytical tool. A good website analytical tool will help you track the performance of your website, including the number of visitors and the pages they are visiting. This can help you identify which pages are the most popular and which ones need improvement. Some of the most popular website analytical tools include Google Analytics, Adobe Analytics, and Mixpanel.

Content Marketing Tools

Finally, another important tool for any digital PR campaign is a content marketing tool. A good content marketing tool will help you create and publish content that will help you achieve your marketing goals. Some of the most popular content marketing tools include WordPress, Hootsuite, and Canva.

Top Digital PR Tools

There are a multitude of digital marketing tools and platforms available to help you execute your digital PR campaign. The right tools will help you save time and energy while maximizing your results.

Here are some of the best tools and platforms for executing a digital PR campaign:

1. Hootsuite: Hootsuite is a social media management platform that allows you to manage all your social media accounts in one place. It also provides powerful analytics to help you measure the success of your campaigns.
2. Buffer: Buffer is a social media scheduling platform that allows you to schedule posts for all your social media accounts in advance. It also provides analytics to help you measure the success of your campaigns.
3. Google Analytics: Google Analytics is a free web analytics service that allows you to track the traffic and engagement of your website. It provides powerful insights into how your website is performing and helps you measure the success of your campaigns.
4. Sprout Social: Sprout Social is a social media management platform that allows you to manage all your social media accounts in one place. It also provides powerful analytics to help you measure the success of your campaigns.
5. Mention: Mention is a social media monitoring platform that allows you to track the online presence of your brand or keywords. It provides real-time alerts and powerful analytics to help you measure the success of your campaigns.

These are just a few of the many digital marketing tools and platforms available. Choose the tools that best fit your needs and make sure to use them to their fullest potential to maximize the success of your digital PR campaigns.

The post The Best Tools And Platforms For Executing A Digital Pr Campaign appeared first on LinkGraph.

As an SEO freelancer, you likely know that search engine optimization is by far one of the most effective digital marketing strategies. You also know that you often rely on software for the insights you need to achieve the results you want for your clients. However, knowing which SEO tools for freelancers to use and which are worth the expense can be tricky.

Whether you already work full time in the field of SEO or a related industry like email marketing, copywriting, web design, or social media marketing, or you’re setting out as a complete beginner, the best SEO tools make it easy to understand all things search engine optimization. 

To help you decide which SEO tools are worthy of your time, we’ve compared a wide array of free and paid options and created a list of tools. We factored in features that increase freelancer productivity and streamline implementing and tracking SEO strategies. Furthermore, we know that as a freelancer you don’t have the budget of an agency, so we accounted for cost and ROI.

Choosing SEO Tools for Now & for Future Freelancing

As a freelance SEO expert, you’re in a unique position. You’re both self-employed and tangentially connected to the success of your clients’ businesses. This often means that you need to prove your worth with your clients to maintain your client relationships and contracts. 

Furthermore, investing in SEO tools is an investment in the future of your business. How so? The more organic traffic you can draw to your clients’ websites, the stronger your portfolio and the better your reputation. And the stronger your reputation, the more business you can attract and the more you can charge and earn. This is even more important as more and more people choose to work for themselves.

What to Look for in Effective SEO Software for Freelancers

Unlike an in-house SEO, you have a lot more juggling to do between various clients, projects, and campaigns. This requires software that can help you stay organized while offering flexibility. 

The best software for SEO freelancers supports the SEO process from research to strategy to implementation and analysis. Furthermore, you want software that makes creating SEO reports for clients easy and professional. 

The Best Tools for SEO Freelancing

1. Google Search Console

Google Search Console (GSC) is key to making your client’s website rank as well as possible. With Search Console, you can see your clients’ websites through the eyes of Google’s search engine crawlers.

GSC also provides various graphs, metrics, and features that can start you on your SEO journey and tailor your services to what your client needs. Additionally, GSC is a great tool to provide clients so they can check in on their website’s organic traffic performance from time to time.

Pros:

• General overview of data to get you started with a new client
• This tool is provided by Google free of charge
• Ability to submit a sitemap and request crawls
• Receive keyword data
• Find issues related to the page experience and crawl-ability
• Track SEO progress

Cons:

• Can be un-intuitive for many users
• No metrics for domain authority/domain rating
• No backlinking data
• Toggling between client accounts can be cumbersome

2. GSC Insights

SearchAtlas’s GSC Insights provides SEOs with excellent overviews of a website’s organic traffic metrics. However, this tool can be inadequate for a full-scale SEO freelancer working with a collection of clients.

GSC Insights tool allows you to make the most of a website’s organic traffic data. Additionally, GSC Insights is a great way for SEO pros to track multiple client domains and monitor various projects simultaneously. Furthermore, you can export data, visualizations, and pdf reports for your clients to review.

What Are the Key Features That Freelancers Utilize in GSC Insights?

What makes this SEO a great investment for freelancers? It comes with more bells and whistles than almost any other SEO software. These include:

Real-Time Organic Traffic Metrics

GSC Insights provides real-time data and historical keyword rank tracking. This means you can be instantly ready to begin improving your client’s website and target individual pages.

Page Grouping

The Page Grouping feature is one you will not find on other SEO tools. This feature allows you to group similar types of content and compare the performance of the groups. So, for example, you can track how blog pages are performing compared to major resource pages.

Top Keywords

As for your SEO content strategies, the Top Keywords feature makes quick work of seeing what keywords a website is appearing for as well as their positions. You can easily find and target keywords and pages that are close to ranking on the first page of SERPs.

Top Pages

The Top Pages feature is indispensable when it comes to tracking your SEO progress. Not only will this tool provide you with a site’s cumulative page performance, but it also tracks the rank position of individual pages.

You will also find the traffic value of a website’s organic search visibility throughout the GSC Insights tool. This is a great way to demonstrate the value of SEO to your clients.

When it comes to providing comprehensive SEO reports to your clients, GSC insights has got you covered with just 1-click. Here’s how:

Pros:

• Easier to use than Google Search Console
• Beautiful data visualizations
• Excellent depth of data to use when forming your content strategy
• SEO Potential scores for individual URLs
• Overall organic CTR metrics, impressions, and average page position metrics
• 30-Day trailing data to weed out anomalies
• Keyword cannibalization report

Cons:

• Not all features are currently unlocked

3. SEO Content Assist

With SearchAtlas’s SEO Content Assistant, you can ensure that any landing page, blog post, or other content on your client’s website is optimized for keywords within their niche.

What’s Makes the SEO Content Assistant an SEO Must?

One of the greatest benefits of the SEO Content Assistant is that it integrates all aspects of the content creation process from start to finish. 

The beauty of this tool is that it allows you to improve existing content, check your client’s in-house team, or optimize content from scratch. With built-in keyword research and a URL import option, the SEO Content Assistant is a one-stop shop for any content marketer.

Keyword Research

You can take advantage of the SEO tool’s keyword research capabilities. This lets you plan a content calendar that is backed by data, setting your clients’ sites up to outrank their competitors in the search engine results pages (or SERPs). 

The SEO Content Assistant links each keyword to competitor pages that rank on the first SERP. This allows you to assess your competition, how they’re addressing the topic, and create content that is more topically in-depth and valuable to the reader.

How It Works

The SEO Content Assistant tool scans the first two SERPs for the target keywords you’ve input. Or you can import your client’s existing URLs. The tool generates suggested target keywords along with their search volume, keyword difficulty, and cost-per-click.

Then, it uses the data to recommend content ideas, in addition to Focus Terms and phrases. You will want to incorporate these into that content to make the pieces more likely to rank.

As you smoothly integrate these Focus Terms into the content, including those designated for headings, you will receive an overall content score. This score represents how likely this page is to rank above a competitor’s similar piece of content in the SERPs. 

Additionally, if you’re importing your clients’ web pages, you will receive a technical SEO score in addition to the content score, including meta tags.

Pros:

• Incorporates all aspects of the content creation process
• A keyword research tool that provides hundreds of Focus Terms
• Integrates competitor research into the writing process
• Provides content ideas
• Allows you to measure the rank-ability as assurance for clients
• URL importing makes improving existing content easier
• optimize for up to 5 keywords
• Google Docs extension

Cons:

• No social media marketing options yet
• Does not provide a duplicate content analysis

4. Answer the Public

Answer the Public is a great option for when you do not want to launch into full-fledged SEO research, but you need a quick peek at what questions people ask regarding a topic. This can be a great resource when brainstorming content ideas with clients, discovering FAQs to include in your landing pages, and expanding outward from your pillar pages.

How It Works

This tool works by gathering auto-complete data from search engines. This gives you a clear idea of what people commonly Google, so you can more easily determine search intent and related questions.

All you have to do is start with a few words related to your client’s industry. From there, you can tailor the location to your target audience, select the language, and search.

Answer the Public will give you a well-organized visualization of questions people search for, search queries that build off your initial keyword with prepositions added, and comparisons that include your target keyword. From there, you can download individual visualizations or export all of the data to a spreadsheet.

You can use this tool for free with limited searches (3 per day) and one user, or purchase an upgraded account.

Pros:

• A free tool available to any internet marketer
• Creates beautiful visualizations
• Easy to use, no matter your skill level
• Generates research report assets for your clients
• Pro version will alert you to new search query trends
• Pro version allows you to track analytics over time

Cons: 

• 3 free searches per day
• The Pro versions can be costly
• Can be perceived as a lot of data without competitor analysis

5. Keyword Researcher

It’s impossible to underestimate the importance of keywords in SEO today. Even with years of experience, it’s impossible to predict which keywords your client can rank for without performing research. SearchAtlas has developed a keyword research tool, aptly named the Keyword Researcher, which makes comparing target keywords in order to choose the best keywords for your client simple.

How it Works

With the Keyword Researcher, you’ll be able to figure out which words or phrases to focus on for a client’s SEO campaign. This gives SEO professionals data-backed confidence to move forward with the best keywords for page optimization, no matter their clients’ niches.

How it works is simple, you enter a keyword into the search bar, and the tool then analyzes the keyword for keyword difficulty, search volume, and cost-per-click and pulls a wide array of related queries (including autocomplete phrases), SERP data, and competitor research.

With one simple search, you receive a lot of data related to your seed keyword. And the more data you have, the more informed your expert judgment will be. And the better your results will be, allowing you to smoothly run your SEO freelancing business.

Pros:

• Analysis time is faster than other keyword research software
• Provides hundreds of relevant keywords and keyword ideas
• Comprehensive niche analysis
• Easily transfer keywords into Google Keyword Planner
• Thorough keyword analysis
• Change search location to target local SERPs

Cons:

• Does not have built-in export capabilities yet

6. Backlink Analyzer

For a standard site optimization campaign, link building might not be the first thing that comes to mind. Nevertheless, it’s a vital component of search engine marketing and ensuring your website—or, for a freelance SEO expert, your client’s website—is getting in front of its target audience. This makes the free Backlink Analyzer Tool and paid version indispensable to SEOs.

Link building is not only one of the most critical aspects of an SEO campaign, it’s also one of the more tricky aspects. With the SearchAtlas Backlink tool, you can analyze your clients’ competitors’ backlinks, identify toxic backlinks to your clients’ sites, identity backlink opportunities, and explore topical relevance and anchor texts.

How It Works

SearchAtlas’s Backlink Analyzer goes beyond other SEO tools, including SEMrush, Moz, or Ahrefs, offering a comprehensive view of the data at hand. Once your client’s site is connected to the SearchAtlas platform, you will receive updated backlink data.

From there, you can filter the data by Domain Rating, URL Rating, Trust flow, Citation Flow, and Categories.

The Suggested Outreach menu makes finding outreach opportunities a breeze.

As a result, both you and your clients can visualize and implement this essential data and use it to drive organic search traffic to their site.

Pros:

• Provides a large amount of data
• Displays outreach opportunities
• Allows you to easily identify toxic backlinks
• Analyzes Topical Relevance and Anchor Text
• Beautiful visualizations

Cons:

• Does not have built-in export capabilities yet

7. Screaming Frog

Despite its unique name, Screaming Frog is a serious contender for site crawling audit tools. In fact, it’s become an industry-standard SEO tool for understanding how Google’s web crawlers will index a website. 

This desktop software has both a free version and paid version. And while the paid version is perfect for agencies, you will likely find the free version is more like freemium software. It has a ton of features, including exporting sitemaps and other technical SEO metrics.

By simply entering a URL, the program crawls the page. Within minutes, you will receive hundreds, even thousands of SEO metrics. 

What Data Does Screaming Frog Provide?

Most importantly, Screaming Frog demonstrates a web page’s indexability. A simple Screaming Frog page audit:

• Collects data from the HTML using CSS Path, Xpath, or regex
• Create an exportable sitemap
• Allows you to compare historic crawls to current crawls
• Provides site speed data
• Crawls JavaScript rich websites
• Analyzes meta tags, including title tags
• Finds broken links (inbound and outbound)

Pros:

• Free version has a lot of capabilities
• Easy to use interface
• Provides a thorough range of technical SEO data

Cons:

• Desktop software that must be downloaded
• Data provided can be obscure for clients to understand

8. Bulk DA Checker

Domain authority (or DA) is often the starting point for any SEO campaign. The Bulk DA Checker gives you insight into your clients’ sites’ DA as well as their competitors’ DA. It also provides insight during the backlink-building process.

You might even use this tool if working with bloggers and influencers is a part of your client’s online marketing strategy. Best of all, there’s a free version as well as a paid version.

How It Works

With the Bulk DA Checker, simply enter up to 10 URLs at a time and you will receive each URL’s:

• Page Authority
• Domain Authority
• External Root Domain Count
• Subdomain Spam Score

Put simply, a site’s DA correlates to its visibility, relevance, and, to a certain degree, its credibility. Thus, a site with a high domain authority will rank higher than one with a low DA. The high DA site, then, will provide a better backlink than the lower domain authority.

These metrics allow you to analyze your client’s online presence in one fell swoop or determine whether a particular contact is a right site or brand to work for in a specific campaign. This tool easily verifies which collaborations will help a site’s rank

Pros:

• Check 10 site’s DAs simultaneously
• Easy to use
• Free version and paid version available
• Receive page authority and other site data

Cons

• Currently no report exporting option

How to Make the Most of these tools as an SEO freelancer

For many freelancers, SEO software can be a massive investment. However, they also offer a greater return on investment for freelancers and the businesses they service. By investing in the best SEO tools, you’re able to charge a premium while providing your clients with the best results.

So, which tools you choose to pay for ultimately depends on your specialty, how established your freelancing business is, and your clients’ needs. For most SEOs, the GSC Insights tool is foundational to their services. For SEO content specialists and copywriters, the SEO Content Assistant will increase productivity. Keep in mind that these tools speak to your SEO strengths.

For SEO experts that are just starting out into the realm of freelancing, taking advantage of a combination of free tools and paid tools can be a smart strategy. The easiest way to determine which tools will work best for you is to try them out.

Invest in the Best Tools as an SEO Freelancer

The digital marketing industry is highly competitive and ever-evolving. In addition to the basic tools used for digital marketing, such as WordPress and Google Analytics, these SEO tools are designed to propel SEO experts’ careers and skills. 

As an SEO freelancer, you wear a lot of hats. You’re seeking out potential clients, staying proficient in various related services, being your own boss, and, of course, acting as a service provider. There’s only so much time in a day. When it comes to search engine optimization, you need the best SEO tools on the market to get a job done right and efficiently.

Develop the skillset you’ll need to meet and please every SEO client. You don’t need to spend a lot of time using an army of SEO tools to optimize a client’s website. All you need is a few great resources.

The post 8 Essential Tools for SEO Freelancers appeared first on LinkGraph.

#1: GSC Insights: A Real-Time Keyword Rankings Tool to Track SEO Progress

• Top pages and top keywords reports
  
  
  
  
• Page Groupings feature to compare the performance of similar types of content
  
  
  
  
• Understand the economic value of your clients’ organic traffic
  
  
  
  
• Keyword Traffic by position to better understand HTML optimizations like page titles, meta descriptions, and CTR metrics
  
  
  
  
• Page Pruning and Keyword Cannibalization reports
  
  

How to Get Started with the Tool

Once your client adds your SEO agency as a user in Google Search Console, you can link their GSC account with the GSC insights tool. After your client’s accounts are linked, the tool will populate with their website’s search metrics. You can track multiple websites in your account and share access with other members of your digital agency’s in-house team.

GSC insights will equip you with detailed information and powerful data to elevate the SEO services you provide to clients. When your SEO clients see how their keyword rankings and website traffic have improved over the course of their SEO campaign, they’ll be more inclined to trust your marketing agency or SEO pros to make informed decisions about their website.

• 100% of Keyword Data: GSC Insights will show all of the keywords your clients’ websites rank for. SEO software like Ahrefs will only show a portion of organic keywords based on the limited SERPs that their bots crawl. Other SEO software like Moz will only show limited number of keywords (200-400) and charge more to track additional keywords.

• Advanced Data Visualizations: Unlike other popular agency software tools like Google Search Console, GSC Insights pairs SEO metrics with compelling data visualizations. This helps your clients see the growth your agency has helped them achieve through SEO over time.

• Economic Value: By pulling real-time data from Google Search Console and Google Ads, the GSC Insights tool provides a more accurate picture of the economic value of your team member’s SEO optimizations. This helps you prove your value to your agency clients.
• Daily Position Updates: Because GSC insight is built over Google’s API, your clients’ search rankings are updated on a daily basis. This means the most real and accurate picture of a website’s performance.

#2: The SEO Content Assistant: An On-Page SEO Tool to Help Your Clients’ Web Pages Rank

• Import your webpage content directly from any website url

• Optimize web content for up to 5 keywords

• See which of your competitors are ranking in the SERPs and using similar focus terms

• Sort keyword suggestions by headings, importance, CPCs and more
  
  
  
  
• Optimize for location-based search for particular keywords
  
  
• Identify technical SEO issues with meta descriptions, page titles, schema markup and more
  
  
  

How does the SEO Content Assistant compare to other content optimization tools?

• Clearscope
• SurferSEO
• Semrush Writing Assistant

• Content Researcher: Do comprehensive competitor research for any keyword before writing your content. Understand your ranking potential, the competitive landscape of the keyword, and what it will take for your content to rank.
  
  
• Focus Terms Grid: Understand your competition by seeing which Focus Terms each are utilizing in their own web content and how many times.
  
  
• Common Citations: See what common pieces of content your competitors are linking to
  
  

No other content tools is as comprehensive or effective. For SEO agencies or content marketing agencies that provide content creation at scale, this tool can help you create content faster and more effectively.

#3: Keyword Explorer: Simplify Keyword Research and Keyword Analysis 

The Keyword Explorer provides the accurate data that SEO agencies need to identify the right keywords for their clients’ SEO campaigns. Use the Keyword Explorer tool to find the best keywords, generate content ideas, or find related keywords for your keyword or topic clusters.

The Keyword Explorer tool includes key metrics such as:

• Global search volume: Know how many users are searching for the keyword
• Cost-per-click: Know what advertisers are paying to target the keyword in a PPC campaign
• Organic Difficulty: Know how competitive it is to rank for the search query
• Related keywords: Find alternative keywords or long-tail keywords with similar search intent
• Subtopics & Autocompletes: See the related subtopics and autocompletes for the keyword
• Questions: See what questions users are asking that have a semantic relationship to the target keyword

LinkGraph’s proprietary organic difficulty score helps SEO professionals and site owners identify more ranking opportunities. Keyword metrics like Ahrefs’ Keyword Difficulty focus too much on how the number of backlinks and referring domains influences your client’s website. Our organic difficulty score focuses more on content-quality signals like the word count, topical depth, and comprehensiveness of the content.

Some SEO experts have come to over-rely on Ahrefs’ metric. But you don’t want your new clients missing out on high-value keyword opportunities and organic search traffic because your agency’s SEO metrics were off-base. Help your current clients get the potential customers they seek with more accurate, simple, and comprehensive keyword research.

#4: Bulk DA Checker: Check Domain Authority Scores for your Clients’ Link Building Campaigns

The Bulk DA Checker tool equips your in-house link building team to easily check the domain authority score for multiple websites. With this SEO tool, you can ensure your link building outreach and deliverables come from websites that bring a lot of value to your clients’ baclink profiles.

The Bulk DA checker allows you to see the following metrics for up to 10 websites at a time:

• Domain authority score
• Page authority score
• Number of referring domains
• Subdomain spam score

For those agency owners that do link building at scale, this SEO tool can save you time and help make link building research more simple. Test out the free version of our Bulk DA Checker tool to see how simple link building project management can be.

#5: The Backlink Analyzer: Complete Backlink Analysis for Off-Site SEO Strategy

The Backlink Analysis tool is a great tool for any  SEO agency that offers link building campaigns to their clients. Agencies can use the backlink analyzer to track backlinks, referring domains, and the anchor text distribution of their clients’ websites. Agencies can also compare those metrics to their clients’ top competitors.

Our backlink analysis tool can equip your team to:

• Perform competitor analysis and benchmarking
• Identify toxic backlinks and generate disavow text
• Evaluate topical relevance of webpages in comparison to competitors
• Use backlink intersect to identify link building outreach opportunities
• Analyze anchor text distribution of your clients and their competitors
• Understand link building gap between your clients and their competitors

When it comes to competitor research and competitive analysis, a backlink analyzer tool is integral to helping your clients see the necessity of an off-site SEO campaign.

In comparison to other SEO tools like Semrush and Moz, the LinkGraph backlink analyzer gives your agency a more holistic picture of any SEO issues with your client’s backlink profiles. It also provides interactive, valuable data visualizations. This helps your agency provide actionable insights to your clients on how they can take their website performance to the next level.

The Backlink Analyzer is a favorite SEO tool of many marketing professionals. It is a better way to visualize and evaluate your clients’ backlink data. Off-site strategy is an essential part of good SEO. Agency owners who want to offer more off-site solutions to site owners will benefit from the relevant information and data analysis of this valuable tool.

#6: Site Auditor: Understand the Strengths and Weaknesses of your Clients’ Websites

If you love Screaming Frog or other popular site auditor tools, the Site Auditor in the SearchAtlas software suite helps diagnosis where your clients’ websites need some TLC. The tool audits each page of a website from a page experience, content, and technical perspective, highlighting which key issues webmasters or SEO providers need to focus on.

Some key features of the site auditor include:

• High-Level Issues:  See which issues our crawler identified on your web page and get a high-level overview of the severity of the problem and how to resolve it
  
  
• Page Speed Analysis: See how web pages are performing for users on desktop and mobile devices 
  
  
• Linking Profile: See all of the internal an external links on web pages and identify and broken links that may be negatively impacting your SEO performance
  
  

#7: Local Search Results: See Local SERP Results for any Geographic Location

The Local Search Results tool is a useful tool for any marketing agency that provides local SEO strategy to local businesses or business owners. Simply type in the location, search term, and device. Then, see what searchers from that geographic region are seeing as the top-ranking SERP results.

SEO agencies often provide marketing strategy and search engine optimization services to clients from outside their geographic region. This basic but powerful tool helps provide quick insight into local competition for location-based search terms.

Why SearchAtlas’ Suite of SEO tools is right for your SEO Agency

The right SEO platform or toolkit can have major benefits for a marketing agency. Improved workflow, detailed client reports, reliable data sources, and automation can save hours of work. It can also help you produce better results.

Successful digital marketing strategy has many moving parts. With LinkGraph SEO Insights, your agency can execute all of them more easily and all from a single platform.

Your SEO Agency can access a free trial to see why LinkGraph’s SEO Insights is one of the best SEO platforms available. Improve your clients SE ranking and visibility with the help of our platform. By doing so, you’ll improve your own agency revenue and client retention.

LinkGraph also provides white label SEO at scale. If there are SEO solutions that your agency would like to offer your clients, LinkGraph has you covered. We white label technical SEO, link building, content research and content creation. All of our white-label services come with monthly reports to which you can add your branding. Talk to one of our LinkGraph professionals to learn more.

The post 7 SEO Agency Tools to Accelerate your Client Growth Campaigns appeared first on LinkGraph.