What is On-Page SEO?

On-page SEO is the process of optimizing web content to rank in search engines. The on-page SEO process encompasses keyword research, SEO copywriting, meta tag optimization, page experience, and more.

Site owners who implement on-page SEO across their web pages will likely see more keyword rankings and higher ranking positions for valuable keywords in their industry.

What’s Different about On-Page SEO in 2022 compared to 2021?

Although the best practices of on-page SEO for the most part remain the same, search engine technology grows more advanced every year, changing the way we execute optimization across our web pages.

For 2022, there are some key updates that site owners should be aware of so they can leverage them to achieve higher rankings and organic traffic.

Here are some of the top SEO trends for 2022:

• People also ask: A recent study showed that Google’s “People also ask,” feature now shows up for approximately 48.6% of all searches, and often above position 1.
• Core Web Vitals: Since the Page Experience update, Core Web Vitals are officially a Google ranking factor. Fast-loading, responsive web pages now perform better in the SERPs
• AI Copy Generation: More SEO software engineers are incorporating GPT-3 into their tools and applications to help content marketers create SEO content more quickly and at scale.
• Keyword Clusters: It’s estimated that Google processes over 63,000 keyword searches a second. There are hundreds to thousands of ways that users are searching, and keyword clustering is a more effective strategy for getting a web page to rank for all of those variations.

The Best On-Page SEO Tips for 2022

For 2022, on-page SEO is all about combining SEO best practices with newer strategies that help your web pages meet the quality signals Google crawlers are looking for.

1. Make Core Web Vitals Top Priority

Last summer, Google rolled out one of the largest algorithm updates in years — the Page Experience Update. In addition to security, mobile-usability, and page speed, Google considers a web page’s Core Web Vitals when ranking content.

Although load times and speed have not traditionally been viewed as “on-page seo” priorities, the reality is, a web page with high-quality content doesn’t mean much if it takes too long to load or items shift while the user scrolls or clicks.

Optimizing Core Web Vitals should now be a part of your fundamental SEO practice. To get a better understanding of where your web pages stand, use the Site Auditor tool in GSC Insights, or run your pages through Google’s PageSpeed Insights tool

2. Answer Common Questions

A recent study of 2.5 million search queries showed that Google’s “People also ask” feature now shows up for about 48.6% of searches. 

With its prominent placement at the top of the SERP results (and often above position 1), getting your content ranking in this coveted feature is the next great way to improve site visibility and generate organic clicks.

To get there, your writing team needs to provide answers to common questions in your content. Utilize questions in your h2s-h6s, and make sure your answers are detailed and comprehensive.

By providing answers to those questions on the page, your content can show up at the top of page one, even if your traditional SERP result appears lower on the page (or even sometimes on page 2)! 

Watch this tutorial on how to optimize for People also ask using the SEO Content Assistant.

3. Use Content Optimization Software

With more advanced natural language processing technology, Google is not just looking for your target keywords on the page anymore.

Crawlers are looking for related terms, subtopics, synonyms, and other semantic SEO signals. Original insight an analysis, topical-depth, and expert authorship are also quality signals that can help improve the ranking potential of content.

To better meet all these signals, a content optimizer tool like the SEO Content Assistant can give you the “cheat codes,” to better ranking content. The tool recommends Focus Terms, outbound links, word count, and can even generate content using GPT-3 technology.

4. Leverage AI-Powered Content Generation

With GPT-3 now widely available, more software engineers are incorporating this powerful NLP model into their applications. That means you are not only competing with the content writers of your competitors, but the robots they may be utilizing to help generate more content, more quickly, than you.

AI copywriting tools still have some way to go before replacing our writers entirely. Also, some tools are far better than others. Still, content marketing teams are already using these tools to speed up ideation, outlining, drafting, and on-page SEO optimization so they can scale up their content development.

Those brands that leverage these technologies, but still keep the human touch, are likely to scale up their SEO content strategy quickly this year.

5. Write Longer Content

Although not officially a Google ranking factor, there is a strong relationship between longer content and higher ranking positions. By improving the topical depth and length of your content, you can signal Google higher quality and more comprehensive exploration of the content.

How long should your content be? There is no magic number, but tools like the SEO Content Assistant will suggest a target word count based on the top ranking content for your target keywords.

6. Review your Content on Mobile

More searches are completed from mobile devices than desktop. That’s why search engines are now prioritizing content by what best suits their predominantly mobile user-base.

To rank better in today’s mobile-first world, you need to be focusing on how your content serves mobile users (even if your current site traffic is predominantly desktop users).

The first place to check for mobile usability issues is within your own Google Search Console. These are issues that Google has already flagged for your site, which means Google is already factoring “mobile usability issues” into your search rankings.

Here are things to look for:

• Are images and assets fitting on the screen?
• Are images and assets resizing appropriately for the screen size?
• Can users easily access all of the page content?
  • Is the page short enough to scroll through easily?
  • Are large/unnecessary page elements taking up all the space?
  • Does the user have to scroll and scroll and scroll to get through the page?
• Are any page elements overlapping in a way that hinders the user viewing content?
• Do you have huge blocks of unbroken text?
• Does the design still look clean?

What you can do:

• Get the user to relevant content faster
  • Hide unnecessary images on mobile
  • Reduce the font size of headers on mobile
  • Move important content to the top of the page
  • Add jump links for longer content
• Make content easier to view/read on a smaller device
  • Make sure images and graphics are resizing responsively
  • Adjust your navigation so mobile users can see all options
  • Break up text into 2-3 sentence blocks
  • Use more whitespace!
• Increase tap areas so it’s easier to scroll to relevant content
• Use a sticky nav so users can always find a “next step” if they get stuck

For more information on mobile SEO check out our Comprehensive Guide to Mobile SEO.

7. Use More Rich Media

Mobile users spend heavy portions of their time on social media feeds, YouTube, and Apps. There are all beautifully designed platforms heavy on visuals and multimedia content.

Multi-media keeps people scrolling, conveys concepts at-a-glance, and helps users interact more fully with content. Multi-media makes blog and page content more engaging.

With images and video pulling in at the top of SERPs now, that content is yet another way to get onto the first page.

8. Meet the User’s Search Intent

BERT helped Google better understand the intent behind search queries and launched at the end of October 2019. BERT-related refreshes and advancements still matter in 2022.

As Google continually refines its understanding of the intent behind search queries it will be serving better results, especially for long-tail queries and never-before-seen queries. This means that you should be hyper-focused on creating content that helps a user find the product, service, information, or entertainment that they’re looking for with a search.

To learn more about recognizing search intent, and indicators for informational vs. commercial oriented keywords, take a look at our What are Keywords in SEO Guide.

9. Write for Humans and Robots

Readability is understood differently by SEO professionals. In general, though, simpler sentences are easier to read and less prone to grammatical errors. In voice search specifically, Google avoids overly-complex language.

It is much easier to understand a badly formulated written answer than an ungrammatical spoken answer, so more care has to be placed in ensuring grammatical correctness.

Keeping your sentences simple can also make your content more accessible to a wider range of users. Although SaaS, software, or technologies companies may have more technical content by nature of their products of service offerings, it’s still important to write in a way that is not too academic or jargon-ridden.

A survey of 15,000 searches across 3 device types found the average reading level for voice responses was 8th grade. For reference, Harry Potter is about the same reading level.

10. Link Strategically

Google pays attention to what resources you share with your users. As Google puts it, outbound links matter because they:

• Show that you’ve done your research and have expertise in the subject manner

• Make visitors want to come back for more analysis on future topics

• Build relationships with other domain experts. For example, sending visitors can get you on the radar of other successful bloggers and begin a business relationship.

“Link Neighborhood” is a term coined by the SEO community. It refers to the type of sites that you link out to, and the type of sites that link back to you, and how they link to each other.

For example, if you were to look at the “link neighborhood” for a celebrity site, you’d probably see a lot of streets to gossip magazines, social media groups, fan sites, and concert venues. If you were to look at the “link neighborhood” for an MIT lab, you might see a lot of streets going to scientific publications, tech news, grant organizations, etc.

Internal links also matter because they keep users navigating across your site. Also, they help crawlers understand your site hierarchy, and spread PageRank across your web pages.

Link neighborhoods help give context for the topical focus of a site, and the relative authority of a site; is harvard.edu linking to the site, or is bestcrystalsforhealing.com linking to the site?

Your link neighborhood is a combination of your outbound links and inbound links coming back to your site and web pages.

Recap: Tips for On Page SEO in 2022

• Make Core Web Vitals Top Priority
• Answer Common Questions
• Use Content Optimization Software
• Leverage AI-Generated Content
• Write Longer Content
• Review your Content on Mobile
• Use More Rich Media
• Meet the User’s Search Intent
• Write for Humans and Robots
• Link Strategically

The post 10 Tips for On Page SEO in 2022 appeared first on LinkGraph.

As of 2020 over 58% of site visits now come from mobile search traffic. If you aren’t taking mobile into account heavily enough, it’s likely hurting your business.

The use of mobile devices is rapidly changing the way customers are searching, engaging, and buying. Consumers have access to faster Internet while they’re on-the-go. That means Internet traffic is increasing through mobile devices. Beyond social engagement and consuming content, they’re also making buying decisions.

Mobile Search is Often the First Step for Purchases

According to Morgan Stanley, 91% of adults keep their smartphones within arm’s reach. That’s ninety-one percent of ALL adults, and it’s shifting both business culture and research practices. Rather than dedicating time to research a topic, users now perform micro-searches on the go, and then follow-up on those initially discovered options or solutions later on.

How big is this trend? An IDG Global Solutions survey found 92% of senior execs own a smartphone used for business, 77% of those research business purchases from their mobile device with 95% then finalizing related purchases via laptop/desktop. That’s a huge portion of the B2B purchase pool starting their journey from mobile. Missing a user during their initial mobile-based exploration may mean your business is losing out on a huge portion of the market.

Mobile Search is Often Location-Oriented

This trend is even more compounded for local businesses, as 58% of mobile users search for local businesses daily. What’s more? 89% of those users search for a local business at least once per month. We also learn from HubSpot that, when consumers do a local search, 72% of them visit a store within five miles. What does this mean for business with an Internet presence? It’s time to make it mobile-friendly.

What Does the Rise of Mobile Search Mean for Businesses?

Websites now need to be responsively designed so they can serve mobile users just as well as desktop users. Responsive design is a design that adapts to the size of the users viewport (i.e. screen), by changing font sizes, adjusting images, and even collapsing page elements to make navigation simpler. Responsive websites that follow modern design standards help users access and understand the information they need more quickly.

Because mobile users comprise an increasing number of searches and site visits, they now represent the largest source of traffic in a slew of markets (new industry segments falling into this bucket each month). Our clients regularly pick up market share with simple mobile-friendly design updates, especially within industries that are traditionally late-adopters.

Your Website is Now Your Storefront

Your site is now your storefront. If your site looks terrible or functions poorly, users will leave instead of working to get at your information – it costs a user nothing to click the next result in search.

Google Prioritizes Mobile-Optimized Sites

Google has switched over to mobile first indexing. Mobile-first indexing prioritizes mobile friendly sites over other sites in the organic search results. Even if your target consumers aren’t heavy mobile-users yet, your site still needs to be mobile-optimized if you want to show up higher in the search results (even for desktop-based searches).

Users Are Making Purchase Decisions from Search Alone

With mobile devices rapidly changing the way consumers access information your offsite optimizations are also becoming critical. For example most users performing local searches never go past the search results themselves (aka they don’t actually click into websites anymore). Local search users are typically able to surface the information they want directly within the search results through features like the local Map Pack.

How Can I Improve My Mobile SEO?

The first step toward reaching mobile users is having a mobile-friendly website. Currently, in 2021, responsive web design is the best design approach for mobile-friendliness. Responsive design is the best approach for mobile design because:

• You will serve the same content to both mobile and desktop users
• The content will adapt responsively to all screen sizes and mobile device types
• Search equity is centralized to a single URL for all pages
• It’s a better user experience
• Google prefers responsive design

What exactly is responsive design?

Responsive design in an approach for creating web pages where layouts and content dynamically adapt to the size and orientation of the screen or viewport being used.

In the example below you can see that the desktop version of this responsive site the text and video are displayed side-by side, and in the mobile version of the site those elements have been stacked.

Desktop	Mobile

This responsive theme adjusts to the width of different devices from smartphones to tablets, even large wide-screen viewports, by rearranging and resizing the design elements.

There have been a few ways to handle mobile sites since the invention of smartphones, the first two mobile design waves were plagued with usability issues, and hard to maintain. Let’s take a look at what didn’t work, and why you should consider migrating to a responsive design if you’re still employing one of these outdated mobile design tactics.

Outdated Approach #1: Mobile Subdomain, Separate Mobile Website

This approach required setting up canonical tags for every page, as each mobile web page contained content duplicative to the desktop page. This approach also split the search equity for each page as desktop users interacted with the desktop site, and mobile users interacted with the mobile website.

When users shared pages from the site, creating backlinks they were split between the mobile subdomain and the regular site domain as separate URLs were being served to each user group. It also meant that every time an edit was made to content on the desktop site, a second round of edits had to be made on the separate mobile site. Mobile pages under this paradigm often provided a worse user experience as they typically served less content than the full desktop site did for desktop users.

Outdated Approach #2: Dynamic Serving of Mobile Sites

The next wave of design consolidated pages under a single URL, but dynamically served cached pages based on the user’s device type using a vary http response header.

This iteration of mobile design allowed sites to consolidate search equity between their desktop site and mobile site. It also did away with the need for canonical tags on virtually every site page.

However, it meant that every time a device came out with new dimensions, a new instance of the site had to be spun up, formatted, and tested to be served to users. This system became increasingly impossible to maintain as the market diversified and the dimensions for mobile screens became rapidly non-standard. Dynamically serving a mobile version of your site was plagued with issues including a repeated issues with serving the desktop version to mobile users.

Current Best Practice: Responsive Design

Responsive design consolidates the mobile version of a webpage and the desktop version of a webpage under a single URL. It also serves the same instance of code, regardless of the size of the mobile screen or desktop viewport.

Instead all elements fluidly rearrange to suite mobile visitors and desktop visitors as needed. If a user switches from full screen to half-screen with their browser, the design elements will shift accordingly so the user experience is largely unchanged.

How to Check If Your Mobile Site is Google-Friendly

In July 2019, there were over 1.69 billion more mobile searches than desktop searches performed in the US alone (source, source). Search itself has become mobile-first. The first place you’ll start when checking your site for mobile optimization is checking out how Google views your site.

Mobile SEO Strategy is All About Google

Google holds over 90% of the market share for mobile search traffic in the U.S., because Google has spent years optimizing search specifically for mobile users. Many of Google’s search results are so well optimized, that mobile users don’t even need to click into an actual result to find the information they need.

Rich snippets and rich results now display enough information for users to take action based off of the search results alone, from finding movie times to the addresses of local businesses, to how to troubleshoot tech problems.

How did Google get so far ahead of the competition with mobile search? They started testing and prioritizing mobile features years ago, and as mobile search volume overcame desktop search volume, Google shifted to prioritizing mobile users over desktop users.

A Brief History of Google’s Mobile Search Results

In 2015 Google rolled out mobile-friendly search results, serving a separate set of search results to mobile devices. This update, often called Mobilegeddon, prioritized mobile-friendly websites in the search results.

Source: Google/SOASTA Research, 2017.

In 2016 Google began to experiment with mobile-first indexing, cataloguing the mobile version of page content, rather than the desktop version.

In March of 2018 Google formally began rolling out mobile-first indexing, and migrating over to the mobile-version of pages for sites that it had already indexed as desktop versions. To quote Google themselves, “Mobile-first indexing means that we’ll use the mobile version of the page for indexing and ranking, to better help our – primarily mobile – users find what they’re looking for.” Essentially the entire index is going mobile-first. This process of migrating over to indexing the mobile version of websites is still underway. Website’s are being notified in Search Console when they’ve been migrated under Google’s mobile-first index.

In July of 2018 Google rolled out page speed as a mobile ranking factor, ranking sites with slow load times lower in the search results.

Figuring Out Which Trends Will Last

Over the past decade Google has also continually rolled out additional data-rich mobile-first search features from movie times, to reviews, to product images. Google often pivots when rolling out new features, as it continually tests and then prioritizes what works best for serving users the most valuable information.

For example, Google originally published a guide helping webmasters create separate mobile sites under the m.domain.com URL – a tacit approval of the process, only to pivot within a year to formally recommending responsive design under a single unified URL.

Sites using AMP pages are often managing two sets of page content, with one set slimmed down to meet the AMP standard. There are also challenges with AMP pages being served from a Google URL rather than the site’s own domain. While Google recently addressed some of these concerns with signed exchanges, but it’s still causing questions around whether link equity is being split between the AMP viewer URL, the original AMP source, and the AMP cache URL.

Trends that are here to stay? Responsive design, quality content that gets right to the point, making sites as fast as humanly possible.

Check if Google is Flagging Mobile Issues

So what should you pay the most attention to in terms of Mobile optimization? If you already have a website, start with Google’s Mobile Friendly Test. This tool will give you an aggregate rating for whether or not Google thinks your site is mobile-friendly. The tool will also prompt you to view a full usability report in Google Search Console.

If you want to access this report on your own directly from Search Console, login to your account for the domain, and use the left-hand navigation to click into “mobile usability” under Enhancements.

Check if Google Is Indexing Your Webpages

Google can’t serve pages in the search results that it can’t see. Make sure that Google is indexing your pages for search.

Enable Crawl by Googlebot

To check if your robots.txt file is blocking Googlebot, you can either use a free robots.txt tester, or use the link inspection feature in search console.

NoIndex

A few years ago you could check blocked resources straight from google console in a consolidated view, but as these issues became less prevalent google has dropped the aggregate view. Secondary tools like screaming frog can still give you a full list of NOINDEX and NOFOLLOW pages from your site. Alternatively you can check the status of individual links straight from Search console using the URL inspection tool.

Checking if Your Mobile Site is User-Friendly

Now that you’ve resolved a majority of the technical usability issues, it’s a good idea to check for issues mobile users face that may not have caught by Google.

How Does Your Site Appear on Mobile?

Start by taking a look at how your site appears on different devices, this free tool will let you select from a variety of mobile devices and desktops to give you a full sense of how your site looks on different devices.

You should quickly be able to see any major issues with formatting that could be hindering the mobile user experience, or making your site look unprofessional. Examples include poorly formatted text, grainy or stretched images, or overlapping page elements.

Work with your webmaster or web development team to clean up any design elements that aren’t displaying well on mobile. Once your site layout is mobile optimized, you’ll want to check that your site is compelling to mobile searchers on the Google search results page.

Are the Visible Portions of Page Titles and Metas Compelling?

Users only click into a site from search if the rich snippet, page title, and/or meta description are compelling. Your title tag for your page needs to front-load your target keyword(s), and your meta description should include the most pertinent information about your page first.

Page titles can be very similar between pages, so meta descriptions can often make the difference for which result or results site visitors click.

If you’re seeing a good amount of organic traffic from your target keywords, the next step is to make sure that traffic is actually seeing your mobile optimized content.

Are You Losing Visitors to Page Speed?

Over half of mobile searchers will abandon a page that takes longer than three seconds to load. Separately, for every additional second it takes a page to load, conversions fall by 12% (Google, 2018).

To check your mobile page speed use Google’s PageSpeed Insights Tool, and see how quickly your site loads on a 4G connection. This tool will give you a granular breakdown of all speed issues you can address to improve your site speed.

Do Any Pages Have Super High Mobile Bounce Rates?

Bounce rates are a great indicator that a page is not providing value to users. If you see bounce rates are much higher on specific pages for mobile users than for desktop users this is a sign that the page may have some issues with either mobile formatting, mobile load times, or that the relevant content may take too long to scroll to on mobile.

To check bounce rates, simply login to your Google Analytics dashboard. You’ll be able to view aggregate bounce rates for your site, bounce rates by page, and track how bounce rates change as you make adjustments to webpage content.

Avoid Intrusive Popups

Intrusive pop ups, and poorly designed pop ups can increase your bounce rates on mobile and tablet devices. Intrusive popups can also hurt your organic search rankings, especially with Google. An update Google rolled out in 2016 devalues mobile pages that have intrusive pop ups, lowering the page’s rankings in the search results.

There are two major popup issues that can cause bounce rates and devaluing of a page in SERP. Pop ups that have not been optimized for mobile traffic can be impossible to close on small screens, and may cause mobile searchers to bounce from your site. Pop ups that prevent a user from accessing content on-load will hurt your mobile SEO especially with Google. Google considers pop ups that block site visitors from content to be “intrusive.”

Examples of intrusive pop-ups and interstitials:

• A pop up that displays immediately, or while the user is trying to read through content
• An interstitial that has to be exited before the user can access the main content
• A full-screen interstitial that has to be scrolled past to access the main content

That doesn’t mean you should abandon popups entirely. Used correctly, and designed with mobile UX in mind, pop ups can help improve your conversion rate. These pop ups are ones that help the mobile user along their journey, are contextually relevant to the content, or are a legal requirement. Pop ups that appear as a user is looking to complete the next step in their journey are generally fine as well.

Examples of pop-ups and interstitials that are okay:

• Pop ups that notify mobile searchers that a site uses cookies.
• Pop ups that confirm a user’s age for restricted content or services.
• Pop ups that take up a reasonable amount of room and are easy to dismiss.

Optimize Your Site for Voice Search

A report issued by PwC states that, compared to conducting a traditional search, 71 percent of respondents prefer voice searching. Now that we know users prefer voice search, let’s look at how we can optimize our websites to reach them.

1. BE CONCISE. The average voice response ANSWER is less than 30 words long. Avoid filler or unnecessary terms like “however” or “thus” and be as direct and straight to the point as possible while completely answering a question. Google actually has an entire guide outlining the type of responses selected for voice searches, and the biggest takeaway is that answers should be brief and direct.

2. Voice searches pull in part from “featured snippets.” That means, when someone asks a question using a voice search, Google pulls answers from approximately 30 percent of these snippets.

3. Consider the user’s intent. When crafting your content, ask yourself what users are searching for before landing on your site. Doing this will help enhance the content’s relevance. Therefore, if you’re optimizing your page for a specific featured snippet, your goal should be understanding your visitor’s intent and providing them with an answer immediately.

4. Use long tail keywords and questions in headers. Often, voice searches occur as though the user is speaking to a human. Short, choppy keywords are rarely in use. Long-tail keywords and phrases are how people talk. So, when optimizing your site, consider using these phrases in conjunction with questions. That way, your website will pop up more often when users are trying to solve a problem, find a product, or use a service.

5. Optimize for local searches. Users are going to search using local SEO. According to Small Business Trends, 58 percent of mobile users find local businesses using voice searches. Adding phrases to your content like, “near me” or your geographic area will help boost your rankings.

Are You Addressing the Customer’s Journey?

Mobile-friendly websites must think through the customer’s journey. Ask yourself these three questions:

• What types of users hit my site?(Who are they, how old are they, what are their roles)
• What would those users be want from my site?(ex: to establish pricing, to find my business location, to complete an online purchase, to share a story)
• Can each user easily complete their journey using only the main nav?

Your main navigation should help users quickly and easily get what they want from your site, without a user needing to use site search or “click around.” Once you have a handle on your audience segmentation and goals, you should confirm that your users are not facing any major barriers along each journey.

There are a few ways to do that, here are two:

• If you have a program like Hotjar or Lucky Orange installed that allows you to view your own users’ onsite journeys – you can watch user recordings to see if users are struggling to complete tasks.
  • Ex: Users abandon scrolling because information is too far down a page
  • Ex: Users have a lot of “U-Turns” – pressing back almost immediately because what they wanted wasn’t on the page they clicked into.
  • Ex: Users rage-click an element that’s not opening or functioning correctly.
  • Ex: You see error messages displayed to the user from your site.
  • Ex: You see users begin conversion, but abandon forms or carts.
• You can conduct direct user research:
  • Recruit users that you’re able to interact with directly
  • Request they complete specific tasks on the site
  • Have them explain their thinking and reactions as they interact with your site

Your marketing shouldn’t be only about what devices your potential customer is using, it should be about the journey they’re taking. What are their lifestyles, habits, and device preferences? Conduct research, surveys, and interviews with your current audience. This marketing tactic is an excellent opportunity to develop a relationship with your existing customer base. Offer incentives and prizes to those who choose to participate.

Create Journey-Driven Designs

Designing websites focusing on mobile users means we have drastically less real estate, so minimalism is critical. The last a user wants to do is scroll through or resize your pages. According to a scrolling and attention study the

Nielsen Norman Group conducted, 74 percent of users indicated their viewing time is spent on the first two screens of content. Therefore, responsive design is the solution. You can accomplish this in a variety of ways, including:

• Hiding content under sliders
• Using sticky live chat or feedback widgets
• Implementing mobile pop-ups
• Redirecting to social media
• Creating a bare-bones presentation
• Eliminating sidebars
• Taking advantage of banner space
• Replacing graphics with a search bar

Pro-Tip: For mobile-users, one often overlooked difference is that tap-areas need to be large enough for users to click on interactive elements (links, buttons, drop-downs) with precision.

Mobile User Experience Optimization Recap

For local business:

• Make sure to include NAP (name, address or service area, phone number) on your website.
• Claim and complete your Google My Business (GMB) listing and your Bing Places account.
• Optimize pages to include names of local cities and landmarks
• Focus on location-based rich snippets like the Map Pack

For all businesses:

• Make use of structured data to leverage google search’s rich snippet features.
• Confirm your responsive design is acting as-expected.
  • You can use a tool like this Responsive Design Checker to confirm how your site looks at the most common breakpoints
  • You can check out alerts and mobile feedback directly from Google through your site’s Google Search Console
  • Install a user-session recording software
  • Hotjar, for example, will let you see if your users are struggling in any areas (ex: pages are too long and users abandon before hitting content critical to conversion).
• Focus on SPEED:
  • • Optimize images for mobile (reduce file size)

  Pro-tip start out with a responsive design or theme and it should handle this for you.

• Minify CSS
• Leverage caching
• Enable Accelerated Mobile Pages (AMP)
• Switch anything you have on flash over to HTML5 instead

Final Thoughts

Mobile searching remains the leader because everyone loves the convenience of using their devices. Your audience is busy, on-the-go, and living in a digitally-driven world. As a result, their mobile queries will continue to be on an upward rise. Even though mobile searches are similar to those on a desktop, your site must be optimized for your audience’s visits. Your brand should be easy to use and support your customer’s journey. A mobile-friendly design that responds to the level of mobile searches you receive should be your goals.

The post Mobile SEO – The Complete Guide 2022 appeared first on LinkGraph.

Nonprofit marketing and development teams rely on a variety of digital marketing strategies. These include content marketing, email marketing, and social media to engage with their donor base.

Although these channels are important, they don’t necessarily get your content in front of the eyes of new users like search engine optimization can.

So if your nonprofit organization has not made SEO an integral part of your marketing efforts, this guide will help you get started. Here’s how to implement a nonprofit SEO strategy.

What is Nonprofit SEO?

Generally speaking, nonprofit SEO is the process of optimizing a nonprofit website or web page so that it appears as high as possible in the search engine results pages (SERPs) for relevant keywords.`

This can be done through a variety of methods, including optimizing the website’s content, structure, and on-page elements like titles, metatags, and anchor text; building backlinks from high-quality websites; and optimizing the website for mobile devices.

Although SEO can benefit any industry, it is particularly helpful for those like nonprofit organizations which may have limited marketing budgets and need to get the most value for their marketing spend.

Why is SEO Important for Nonprofits?

With 3.8 million Google searches happening every minute, it’s clear that Internet users turn to search engines on a daily basis to answer their questions or find information.

That is no different when it comes to finding organizations they want to donate to, volunteer for, or simply learn more about their specific issues or causes.

For example, there are 7000 searches every month for the keyword “cancer charities”

And that is just one of the hundreds (to thousands!) of different keywords users rely on when looking for information about cancer-related nonprofits.

So what does that mean for your charity? It means there are endless opportunities for your nonprofit website to rank in search engines, connect with wider audiences, and grow support and awareness for your organization.

Benefits of SEO for Nonprofits and Charities

Here are some of the tangible ways that ranking in search results can impact your nonprofit.

Increase Awareness for your Organization

How can users support your organization if they don’t know you exist? 

Search engines are a great way to help users discover your organization and learn about the great work you do with specific causes.

Gain More Financial Support

Nonprofit SEO is especially important for organizations that rely on financial support from the general public.

By appearing as high as possible in the SERPs, a nonprofit can attract more visitors to its website. This can result in more donations.

Often people want to donate, but they don’t necessarily know where. They turn to search engines to give them answers.

If your organization is not ranking on the first page of the SERPs for relevant keywords, your potential donors will turn to other organizations to give their time, resources, and money.

Educate People About your Causes

Maybe your organization is doing innovative work that you want to share with users, journalists, and other organizations alike.

Having optimized content on your website can help you share that work with a wider audience. In addition, it can help you get more people invested in your causes, research, or advocacy. 

Journalists often want to link to research reports or studies in their articles. If your nonprofit website has this content, it can be a part of your SEO strategy.

Getting Started with SEO for Nonprofit Organizations

SEO can feel complicated or intimidating for those who don’t understand it. Ultimately, it’s all about creating high-quality content for users and giving them a great website experience.

Keyword Research for Nonprofits

The foundation of SEO is keyword research. Keywords in SEO are the words and phrases that users type into search engines to find content like yours.

You can look at keywords as the roads and bridges that connect your nonprofit organization to your target audience. 

Ideally, your web pages should rank for keywords that have strong relevance to what services your nonprofit organization provides.

If you aren’t quite sure how to do keyword research, you can always order keyword research from our SEO experts in our builder. But if you want to do keyword research on your own, you can register for our SEO software and perform keyword research yourself. 

Here’s how to get started in finding the best keywords for your nonprofit.

1. Brainstorm Relevant Keywords and Subtopics

One of the best places to start is simply to brainstorm what users might be searching for in Google that has relevance to your nonprofit.

Here are some questions to ask during your brainstorming:

• What is the primary purpose of my organization?
• Who do we serve?
• What are common questions people ask about our organization?
• What questions do users ask about our primary cause or issues?
• Where is my target audience located? 
• What events does my organization regularly put on?
• What issues do our donors care about?
• What volunteer or service opportunities are available at my nonprofit?
• And others!

These are just a few examples to get you thinking about what searches might be relevant to your website content.

2. Make a Keyword List Using a Keyword Tool

Once you have some ideas to start with, you can use a keyword research tool to get more information on what people are actually searching for in Google.

For example, let’s say my charity puts on an annual 5k walk that raises awareness and money for my organization. By using a keyword tool, I can see what relevant keywords users search for in relation to these events.

If I have a landing page on my website about this event, I may want to optimize it for one of the above keywords. 

Here’s another example. Let’s say my organization is an animal shelter and we have the below landing page that describes our volunteer opportunities.

Ranking for relevant keywords below could mean more potential volunteers discovering this web page in search engines and submitting their information or signing up!

Once you find keywords that you know have relevance to your content, add them to a list in your keyword tool. You may want to make separate lists for each of the individual pages that you have on your website that you want to rank in search engines.

3. Choose Secondary Keywords

Once you have a keyword list, you will then want to move forward with choosing keyword targets.

Ideally, each rank worthy web page on your nonprofit website will target one primary keyword, along with some secondary keywords that have semantic and topical relevance. In the SEO world, this is referred to as a keyword cluster. 

What makes a keyword the right choice? Here are the most important metrics to remember.

• Search Volume: This is the number of times that users are searching this keyword in Google every month. You will want to choose keyword targets with higher search volume so you have more opportunities for your content to be seen by users.
• Cost-per-click: This is the price that advertisers pay to target this keyword in a Google Ads Campaign. If this number is high, it’s a good sign that this keyword must be valuable and bring qualified traffic
• Keyword Difficulty: This is a keyword metric that estimates how competitive it is to rank for a keyword. If you are a newer nonprofit, you may want to consider keywords that have lower KD scores. This will give you a better chance of getting on page one. 

Choosing keyword targets is arguably one of the more strategic parts of SEO, so if you’re not sure how to move forward with keyword targeting, you may want to consider working with an SEO strategist.

You can even book a free call with one of our SEO professionals to talk through your keyword goals.

Onpage Optimization for Nonprofits

The next stage of your nonprofit SEO strategy is optimizing your web pages for your target keywords.

On-page optimization means improving the content signals on your web pages so Google sees them as relevant to the target keyword and high-quality.  

You will do the process of on-page optimization for each web page that you want to rank in search results. I’ll model the process with this homepage from the Humane Society of Houston.

We want this page to rank for the below keywords related to animal shelters.

These keywords were chosen because they have high search volume, low Keyword Difficulty, and strong relevance to our website’s content.

1. Create High-Quality, In-Depth Content

The first step of the optimization process is making sure that your web page content is valuable, high-quality, and relevant to users’ search intent.

What is search intent? Well, it’s the intention behind the keyword.

For example, someone searching for “animal shelter houston,” may be wanting information about a variety of things. Maybe they want to adopt a pet. Maybe they want to volunteer. They might just be looking for a place to drop off a dog that they found in their backyard.

SEO strategists would classify this particular keyword as having “informational,” search intent. The users is simply trying to find more information. 

The Humane Society of Houston does a great job of including a broad picture of their various services on their homepage. This means users of all three intentions listed above can find what they are looking for.

2. Optimize your Meta Data

Meta tags are SEO HTML tags that exist on the HTML version of your web page. They tell search engines what your content is about.

They are also visible to the users in the SERPs, as they form the text of your search engine result.

There are a variety of tags that you can optimize on your nonprofit website to increase your chances of ranking for your target keywords.

They can also make your content more engaging and clickable for users.

Title Tag

The title tag should give your users a good idea of what your web page is about. It should also include the primary keyword that you want your website to rank for. 

Here is what the title tag looks like in HTML:

Title tags should also not exceed 60 characters, as this is the maximum that Google will display in the SERPs.

Meta Description

The meta description gives more information to the user about your web page content.

However, Google sometimes will show its own meta description based on what it thinks the user is looking for. Still, you should make sure that your meta description includes your target keywords and meets character count best practices.

For meta descriptions that means 120-160 words!

Robots Tag

The robots tag tells search engine robots whether or not they should crawl the web page content and add it to their index.

If you want to search engines to promote a web page, then you will want to use the “index, follow” directive in your robots tag.

There may be pages on your website that you don’t want to rank in search engine results, like thank you or confirmation pages. On those pages, you may want to consider adding a “noindex, nofollow,” so Google knows not to add the page to its index.You can review the following article for more information on robots tags and directives.

Header Tags

Header tags are used to divide up the sections of your web page to make it more easy to navigate and find information they are looking for.

For a page like your homepage, your header tags can provide a scope of your nonprofit organizations services, events, or volunteer opportunities.

Nonprofit Content Strategy for SEO

Beyond optimizing your existing web page content, creating new content on a regular basis gives your nonprofit more opportunities to appear in the SERPs. 

Content like blogs, infographics, white papers, annual reports, and more can all rank in search engines and drive website traffic.

Here’s an example of an annual report from the Chron’s and Colitis Foundation that both provides valuable information to users and has strong ranking potential.

This type of content also can be used in your social media and email marketing efforts, because people will visit your website if you feature great content there.

So make sure that you are doing the work of creating a content calendar and investing in content development. You can use our content planner tool to help you identify relevant keywords and generate blog and article ideas.

Local SEO for Nonprofits

Google will show users local search results if it believes that the user is searching for service offerings in their specific area. 

Ranking for local searches is all about distance, prominence, and relevance. If your nonprofit organization serves your local area, local SEO strategies can help you appear in locations based searches like, “pet rescues near me,” and in the Google Map Pack.

To optimize for local searches, here are some strategies to consider:

• Include location information on every page of your website. This includes address, hours of operation, phone number, and essential contact information.
• Get listed in online directories. Google will look for consistent and accurate information about your charity across these directories when determining whether to rank pages from your website. You can get listed in hundreds of directories for only $20 a month.

Link Building for Nonprofits

Another major part of your nonprofit SEO strategy will be link building.

Link building is the process of getting other websites on the internet to link to yours.

Why do you need link building? Well backlinks are Google’s top ranking factor, as they signal to Google crawlers that your website is trusted and reputable in your industry. 

Here are a few ways to get started with link building for your nonprofit:

• Ask your nonprofit partners: Sometimes all you have to do is ask! If your nonprofit has partners in the space, see if they will include a link to your website from one of their own web pages!
• Reach out to bloggers journalists : Bloggers and journalists are often looking for high quality content and relevant stories for their own coverage.
• Order a link building campaign: You can order backlinks from agencies like LinkGraph that do white hat, Google compliant link building. We will create original content that includes links back to your website and pitch it to relevant websites that are looking to feature high-quality content.

Page Speed Optimization

Another important factor that will impact whether or not your non profit organization website ranks in searches is how fast and responsive your web pages are for users.

Nobody likes a slow website, which is why Google prioritizes web pages in the SERPs that are high-performing. To test out how your website measures up, you can use Google’s Pagespeed Insights tool.

If your web pages have low scores on mobile and desktop, it could mean that your users are leaving your website when items are not loading quickly enough.

Investing in page speed optimization can help you improve your search engine rankings and create a better experiences for users.

Next Steps for your Nonprofit Marketing Team

Now that you understand the positive impact that SEO can have on the growth and visibility of your organization, it’s time to get started with SEO.

Here are a few next steps if you want to start.

1. Create a Google Search Console Account: This free platform from Google will let you start tracking your keywords, organic traffic, and impressions. 
2. Reach out to one of our SEO Strategists: Our team of experts can help you get started by identifying keyword opportunities and where your website can see the most organic growth.
3. Sign up for a free trial of our SEO software: You’ll get access to a range of SEO tools that allow you to start DIYing your SEO. From keyword research to keyword tracking, you can do it all in our platform.

The post SEO for Nonprofits: How to Improve Online Visibility and Donations appeared first on LinkGraph.

But just because you have a backlink now doesn’t mean you will have it in six months. So how do you make sure the backlinks that you do get are going to last for the long term?

Here is a guide to the type of backlinks that are most likely to last.

Are any Backlinks Permanent?

Although the backlinks pointing to your website may feel permanent right now, they will only remain so if the website linking to yours does not remove the link or delete the page linking to your website.

Technically, there is no such thing as a permanent backlink. However, there are some backlinks that are more likely to stay up for a long time.

So when we talk about permanent backlinks, we are referring to those links that are most likely to drive link equity to your website for years to come.

The internet is constantly changing, and so will your backlink profile. That’s okay, but in your link building campaigns, you should aim to earn the type of backlinks that will bring the most long-term value.

Why do I Need Backlinks that Stay up for a Long Time?

If you’re a webmaster who chooses to buy backlinks from a low-quality provider or freelancer on fiverr, one potential consequence is that the link may not last for very long.

Link farms or low-quality SEO companies may sell you backlinks that only last long enough to see some initial change in your SEO performance, for maybe 3-6 months. Then, those backlinks can disappear, removing any impact on your site authority or search engine performance.

What Types of Backlinks should I Avoid?

If you are in the market to buy permanent backlinks, there are some offerings that you should avoid. You only want to pursue backlinks that come through white hat link building strategies, and the below options would not qualify.

PBN Links

The term PBN stands for Private Blog Network. PBN backlinks are those that come from a network of connected blogs and websites, usually owned by the same person. These webmasters will often sell backlinks because they can easily place them on existing blog posts in their network.

Adding a backlink to an existing blog post though is not considered a white hat link building strategy. Also, PBN backlinks are easily flagged by Google because they come from websites with little organic traffic or no real relevance to the linked-to website.

In general, buying PBN backlinks is not an effective way to improve your search engine rankings. These types of backlinks would be considered black hat SEO.

Unnatural Links

Any unnatural link is less likely to last for the long term because its main purpose is to manipulate search engine rankings.

What qualifies as unnatural backlinks? PBN backlinks for one, but also niche edits, links with irrelevant or explicit anchor text, or edu links that are a purchased through a link farm.

If your goal is permanent links, any type of unnatural link is not something your brand or website should pay for.

What Makes a Backlink More Likely to Last for the Long-term?

Although there is no guarantee of a permanent backlink, there are certain qualities that make it more likely for you to keep backlinks in your link profile for the long term.

High-Quality, Reputable Linking Site

A backlink from a popular website with strong reputation and higher Domain Authority score is likely to last for a longer period of time.

Why? Because reputable sites have active webmasters who keep their pages and links up-to-date. They also have lots of web traffic, showing that users are finding their content valuable.

High-quality website are more likely to repair broken links, keep their content up-to-date, and refresh rather than delete their landing pages in order to maintain their existing PageRank.

You can use the backlink researcher in SearchAtlas to discover high-quality websites for link building. Make sure any backlinks you do earn from those sites come through white hat link building strategies.

Up-to-date, Relevant Content

If you earn a backlink to one of your web pages, it’s likely that the linking domain found your content valuable and relevant.

But overtime, your landing page may lose its relevance. Information may become out of date, wrong, irrelevant, and may not still be valuable unless you take the time to regularly update it.

If you don’t take time to refresh or prune your content, other webmasters that are linking to your content may choose to remove their links because they no longer see your content as valuable to their audience.

Updating your content has benefits to all areas of your content marketing, but in particular your link profile. You can use an SEO tool like the SearchAtlas Content Assistant to ensure that your pages include the most relevant, up-to-date information.

Guest Posts

Guest posting is one of the better ways to get long-term links because guest posts provide relevant, valuable information to audiences and tend to rank well in the SERPs.

A guest post is an original piece of content that is published on another webmaster’s website. These posts will bring value to the webmaster’s target audience, have industry relevance to your website, and will include a dofollow backlink to your site.

Links in guest blogs are more likely to last for the long term because they bring value to all parties involved: the webmaster, website visitors, the linked-to site, and to Google crawlers, who only want to promote high quality content to searchers.

301 Redirects

As you add or delete pages or change urls, you can easily lose your Page Rank if you do not use a 301 redirect.

Although Google doesn’t want to see excessive redirect chains on your website, a 301 redirect is the best way to maintain the value of any dofollow backlinks you’ve earned to your landing pages.

If you add a new url to a page or move it, your backlinks loose their permanence unless you properly setup a redirect. If you’re unsure of how to handle these situations, an SEO expert can help you manage your website in a way that maintains as much link equity as possible.

The Best Source of Permanent Backlinks?

There are all sorts of link building techniques out there, but link building trough original content is by far the most effective way to earn permanent backlinks that last.

At LinkGraph, our link building services follow white hat techniques and help improve your search rankings the right way, through original content published on high-quality websites.

The post How to Get Permanent Backlinks to your Website appeared first on LinkGraph.

Improving the strength of your backlink profile can help Google perceive your website as more trustworthy and authoritative.

If you’re new to backlink profile analysis, this guide will cover all of the terminology related to backlink profiles and teach you how to analyze the strengths and weaknesses of your backlinks.

Then, you can leverage that information to develop a more impactful off-site SEO strategy.

What is a Backlink and Why is it Important?

A backlink is a link from another website that points to your website.

Backlinks are important because they are one of the main factors that search engines use to rank web pages. The more high-quality backlinks a web page has, the more likely that web page is to rank in the SERPS for relevant keywords.

If your website has lots of backlinks, it shows Google that other webmasters on the internet find your content valuable. It’s the primary way that search engine crawlers determine whether a website is trustworthy, reputable, and worthy of being promoted in the SERPs.

What is an Example of a Backlink?

Let’s say I was writing an article about Google search advertising and wanted to mention a statistic about search ad conversion rates. To cite my claims and provide more information to my audience, I may choose to link to this informative list of marketing statistics from Hubspot.

By doing so, I just created a backlink for Hubspot.

If I were to link to another relevant page on my same website, that would be considered an internal link. Although good for SEO, internal links are an on-page SEO signal and should not be confused for backlinks.

An inbound link is only considered a backlink if it comes from another website.

What is a Backlink Profile?

A backlink profile is the complete list of all of the backlinks pointing to your website.

The number and quality of these backlinks is a key factor in how well your website ranks in search engine results pages (SERPs).

But there are other key factors that SEOs use to evaluate the overall strength of your backlink profile. To do backlink analysis successfully, it’s important you understand the terminology associated with this evaluation process.

Total Backlinks

Total backlinks is the total number of backlinks pointing to your website.

In general, websites with more backlinks will outrank websites with fewer backlinks.

However, it’s not just a numbers game. If your competitor has more backlinks than you, that doesn’t guarantee better keyword rankings.

The quality of the websites that link to yours is a big factor in determining backlink profile health and ranking potential.

Referring Domains

When a website links to yours, that website is considered one of your website’s linking domains, or referring domains.

Essentially, that website can send you referral traffic because of the link they have included to your website in their content.

Say your website has a thousand backlinks, but they all come from the same three websites. Although a good number of backlinks, it does not signal a strong backlink profile, because only three other websites on the internet find your content valuable enough and trustworthy enough to link to.

That’s why in addition to backlinks, the total unique referring domains in your backlink profile is another top Google ranking factor.

The more unique referring domains in your backlink profile, the more likely Google is to promote your web pages, as your content is clearly is trusted by many people across the internet.

Domain Authority of Referring Domain

A quality indicator for referring domains is their Domain Authority or Domain Rating scores.

Domain Authority is a metric from Moz that estimates the site authority (or overall reputation) of a website.

Backlinks that come from authoritative domains with higher site authority scores will be even more valuable.

Backlinks from websites with very low DA or DR scores can actually weaken your backlink profile, as Google crawlers will see that your website is keeping company with questionable web properties.

Organic Traffic of Referring Domain

If your referring domains also rank for multiple keywords and earn organic traffic, that also increases the value of a backlink.

Why? Because if those searchers are finding their content valuable, and that linking domain is linking to your content, then search engines understand that your content must also be valuable.

In layman’s terms: I know a guy, who knows a guy.

Page Authority of Linking Page

Every time a website links to another website, it sends along a portion of its PageRank (or link equity) to the linked page. The more PageRank the linking page where your backlink comes from, the more link equity that backlink sends along to you.

PageRank is a patented metric that Google uses to understand the value of each individual page in its index. The more PageRank a page has, the more likely it is to rank in search engines.

Google used to let users know how much PageRank a web page had, but not anymore. Page Authority, then, is a metric SEOs now use to estimate PageRank.

Topical Relevance of Referring Domain

Backlinks that come from referring domains with topical relevance to yours will be more valuable than backlinks from websites outside your industry.

For example, if you sell pet products on your website, links from veterinarian clinics, pet stores, pet blogs, or animal publications will all be topically relevant.

But if your backlinks come from websites focused on appliance repair, from the comment section of random blog posts, or other irrelevant sites, Google may suspect your website of purchasing those links or trying to falsely elevate your backlink profile strength.

When you start looking for link building opportunities, you will want to focus on websites that share content relevance.

Top Anchor Text

The anchor text of your backlinks also influences the health of your backlink profile.

Although you do not have control of how other webmasters link to yours, Google will be looking at the anchor of your backlinks to understand what your content is about.

The majority of your anchor text will include your brand or business name, but a healthy diversity of anchor text signals that the backlinks your website is earning are through organic, Google-compliant practices.

On-Site Link Location

Google also considers where you backlinks are on the linking page. Is it in the body of the text? The comment section? In the caption for an image?

The linking location tells Google quite a bit about your website. If the webmaster of a high-quality website links to yours in the body of their article, they likely trust your reputation.

If a user links to your website in a comment on another webmasters blog post, Google considers that questionable linking and will trust your website less.

Toxic Backlinks

Toxic backlinks are backlinks that harm your backlink profile for any of the reasons listed above. Some signals of a toxic backlink may include:

• Low DA or DR score of referring domain
• High Toxicity scores (if you’re using SearchAtlas for backlink analysis, look at the spam score)
• Irrelevant, explicit, or spammy anchor text
• No organic traffic signals of the referring domain
• Backlinks from linking websites with no industry relevance to yours

A big part of backlink profile analysis is identifying any toxic links and trying to reduce their impact. Historically, SEOs have used Google’s Disavow tool to discount the impact of toxic links, but Google’s 2021 Link Spam update has helped Google crawlers better identify and nullify low-quality links.

This means that although the low-quality site may be linking to yours, it’s not harming your backlink profile health, because Google is not counting it against you.

Why Do a Backlink Analysis?

So now that you understand the terminology associated with your backlink profile, you know how to successfully analyze it to determine its strengths, weaknesses, and overall health.

How can you then leverage that information to improve your own SEO performance?

1. Understand what it will take to rank

If your competitors have stronger backlink profiles than yours, you are unlikely to outrank them for search queries with higher Keyword Difficulty scores.

By analyzing the total links and total referring domains of your backlink profile against your competitors you can get a sense of how aggressive you’ll need to be with your own link building strategy.

2. Find Outreach Targets

Seeing who is linking to your competitors can give you a list of websites that you may want to reach out to for link building.

If those referring domains are finding your competitors content valuable, they may be willing to link to your content as well (as long as your content is similarly high-quality).

You can use the Link Gap Analysis tool in your SearchAtlas dashboard to identify common referring domains among your competitors.

This can help you easily and quickly get a list of outreach targets and then reach out to those relevant webmasters and bloggers.

3. See if you Need a Link Building Campaign

One of the best ways to improve your website’s backlink profile is to actively pursue high-quality backlinks from authoritative websites–also known as link building.

You can do this by publishing high-quality content that other websites will want to link to, participating in relevant online communities, or engaging in more technical strategies like broken link building.

Also, you can invest in premier link building services like those offered at LinkGraph. We use original content to build backlinks, ensuring your links come from authoritative, industry websites.

Final Thoughts on your Backlink Profile

Now that you understand what a backlink profile is and how to analyze it, you can use a backlink profile analysis tool to evaluate your website’s backlinks more closely.

To try out the tools listed in the above guide, register for a trial of SearchAtlas.

You’ll be able to leverage your new knowledge and our software together to start building a healthier, strong backlink profile.

The post What is a Backlink Profile and How to Analyze Yours for SEO appeared first on LinkGraph.