But people hate ads. And 93% of online experiences start with an organic search. That means most people run to Google to help find what they are looking for. And let’s face it, they aren’t clicking on the ads.If you aren’t ranking at the top of those organic searches, you’re missing out on a big piece of the pie that could help grow your business.

In this guide, we’ll share six SEO strategy tips to drive business growth in 2023 and beyond.

Let’s dive in.

1. Enhance Website Speed and Usability

Before focusing on the nitty gritty of creating content and building links, it’s crucial to make sure your website is fast and easy to use.

After all, what’s the point of spending money, time, and energy on driving visitors to your website if it can’t handle the traffic you are generating? Or worse, providing a horrible experience that causes visitors to bounce immediately and lose trust in your brand?

When it comes down to it, if your site is slow to load, your visitors will leave your page in search of a faster answer. This action sends a negative signal to search engines, which can seriously impact rankings. Further, if your site has poor usability, like hard-to-navigate menus, or doesn’t scale properly on mobile devices, you guessed it, another negative signal.

Your website should load in three seconds or less on any given device. That’s the sweet spot.

Use Google’s PageSpeed Insights tool to test the current speed of your page. If your page is slow too load, Google will offer helpful suggestions to improve the performance.

For usability, focus on adding a search box to your website, so it’s easy for users to find what they are looking for. You can also create collapsible menus for display on mobile devices to clean up the look and feel of your site.

2. Zero in on Keyword Research

If you build it, they’ll come. Right?

Wrong. The internet is a black hole of information. And once you hit publish on your blog post, it enters into the deep abyss.

So how do you get your content to see the light of day? It all comes down to choosing the right keywords. What are users really searching for? That’s where you need to focus your attention.

Finding proper keywords that both relate to your product or service and align with what your audience is searching for is the bread and butter of a successful SEO strategy.

Take Nlyte, a company focusing on data management and infrastructure solutions, as an example. They do an excellent job creating simple FAQ pages that target competitive keywords such as “colocation data center” or “data center infrastructure” to provide value for the audience searching for more information about these terms.

Let’s look at some numbers to drive this concept home. One targeted keyword generates almost $10,000 worth of traffic value to their website.

What does that mean? $10,000 is the estimated monthly cost it’d take to generate the same amount of traffic using a paid search for that single keyword.

The takeaway? Writing helpful content around the proper keywords that resonate with your target audience is a surefire way to boost organic traffic for a fraction of the price of paid ads. It’s a no-brainer.

Use a Keyword Research Tool

Thankfully, there are plenty of SEO tools like SearchAtlas that help you streamline keyword research and identify high search volumes. But you don’t always want to target the most competitive keywords.

The secret sauce is finding the less competitive long-tail keywords that still have decent search volume. For example, the generic keyword “garden tools” has a keyword difficulty of 45 with 61,000 monthly searches, according to SearchAtlas. The more specific keyword “garden tools names” has a much lower keyword difficulty of 10 with 4,000 monthly searches.

Of course, the monthly search volume is much lower for “garden tools names,” but you’ll have an easier time ranking for this keyword and can quickly drive traffic to your site.

Rinse and repeat this process and watch the organic traffic come flooding in.

3. Align Content with Buyer’s Journey

Now that you have followed my SEO strategy tip of choosing fresh, hot keywords, it’s time to pump out the content.

As we mentioned, you can’t just build a few pages and expect to drive 100,000 qualified leads to your website every month.

People must be able to discover your website by searching for relevant keywords across all of the stages of their buying journey. To make that happen, you must publish high-quality content with relevant keywords for each step of the journey.

Suppose you are a fintech startup that provides a debit card for teens. You want your brand to appear as the first result in Google when parents start the search for banking options for their kids and also when teenagers decide to sign up for a debit card.

Here are some examples of content that you could publish to align with each stage of the buyer’s journey:

• Awareness: A research report on how teenagers spend their money
• Consideration: An expert guide about the pros and cons of debit cards for teens
• Decision: A comparison post about your teen debit card features vs. those of your main competitor

Create and publish 5–10 pieces of high-quality content each month for the best results. If this doesn’t sound possible, try using a blog idea generator or other AI-based writing tools to help speed up the process.

Note that AI tools aren’t meant to replace writers completely. They do, however, speed up your workflows, help pull in topical relevance, and allow you to focus time on other critical growth areas.

4. Differentiate your Content in Search Results

Over 2.5 billion blog posts are published every year. And everyone is trying to land a spot on the first page of Google.

That’s why it’s more important than ever to differentiate your content in search results to drive better results.

If everyone is writing posts about the “XX Best Dining Tables,” simply creating another “XX Best Dining Tables” piece won’t help you stand out or rank well in search results.

Creating a rehashed version of what already exists is no longer the best way forward. Instead, focus on the topic vs. angle approach.

In this case, the topic is dining tables. The angle is the differentiator that helps you stand out from the crowd, rank higher on search engine results pages, and drive higher click-through rates.

Find a unique angle that puts you on the radar and encourages clicks:

• 2023 product comparison
• Beginner’s guide on how to choose the right dining table for your home
• Compare genuine customer reviews
• Interview interior design experts and rank the top dining tables based on your data

The key is to avoid restating what already exists online by adding new value to the topic from a different angle.

5. Prioritize On-Page SEO

Once you have content ready for publishing, you can start thinking about on-page factors that’ll play a contributing factor.

These include the URL, the title of your post or page, the meta description (a blurb describing what a page is about that appears under the link in search results), and image alt text.

On-page optimization can help search engine crawlers better understand your content and enhance the user experience. When people spend more time on your site, it increases their chances of converting into a customer.

URL String

Make sure to include your long-tail keyword in the URL string. For example, if you are writing a post about “what is a virtual receptionist” your URL should look like this: 

Keywords

When you write the introduction of your content, try to use the keyword you are targeting naturally. This will help search engines understand your article and reassure readers that they clicked on the correct link.

You can also use an optimization tool like the SEO Content Assistant. These tools are easy to use and can help improve the quality and relevance of your content for a given keyword and maximize the impact.

Image Alt Text

Adding alt text to your images is an easy way to tell search engines and screen readers more information. If you don’t include them, your images may not be crawled or understood by search engines.

Use simple phrases that describe the picture. Also, don’t stuff keywords in your alt text.

Internal Links

Internal links help search engines identify and organize your site’s content, connect related pages, and spread link authority.

External links can provide you with authority and credibility. Internal links help you distribute that authority across your site and create an interconnected web of content. They also give users helpful information and let search engines know how your web pages are connected.

Follow these simple steps for a results-driven internal linking strategy:

1. Scour pages on your site with quality backlinks (the most link juice) and create an internal link back to lower authority pages with relevance.
2. Focus on building internal links to pillar posts and hub pages.
3. Make sure all links are only three clicks away from the homepage.

Internal links are the workhorses that ensure that your site stays organized. Without proper internal links, Google has difficulty figuring out what page goes with what keyword and what pages on your website are related.

6. Invest in Link Building and Digital PR

Link building is a crucial component of ranking well on search engines. Links from other websites (external links) can signal to Google that your content is trustworthy and helpful to readers.

For example, as a travel startup, getting a mention from Travel and Leisure’s blog would be a reason to celebrate. But why?

Travel and Leisure is:

• A company that’s highly relevant to the travel industry
• The website has a high authority (recognizable brand that’s been around for a long time with lots of content and links )

When you gain an external link from sources like these, the site’s authority gets passed back to you.

With a few high-quality links from reputable sources, you can start to move the needle and improve your organic rankings. But it’s easier said than done, from guest posting to conducting studies or writing yearly reports to helping a reporter out (HARO).

All these tactics are tedious and time-consuming. If you don’t think you have the time or resources to pull this off, consider investing in link building services that can speed up the process and guarantee results. You won’t regret it.

Conclusion

Building a solid SEO strategy isn’t difficult, but it’s not easy either.

It requires maximum effort, consistent content creation, and ongoing tweaks.

But if you want to succeed online, don’t wait to follow these SEO strategy tips. The longer you wait, the harder it becomes to rank and the longer it’ll take to see results. And you are opening the door for competitors to gain an advantage.

Start by familiarizing yourself with what your ideal customers are searching for and how to add value to their buyer’s journey. And then create, optimize, and distribute that content to improve your rankings.

And finally, this is your sign to invest in targeted PR and link building efforts so you can sit back, relax and watch the traffic on your site continue to climb.

About the Author: Guillaume is a digital marketer focused on handling the outreach strategy at uSERP and content management at Wordable. Outside of work, he enjoys his expat life in sunny Mexico, reading books, wandering around and catching the latest shows on TV.

The post 6 SEO Strategy Tips For Better Rankings in 2023 appeared first on LinkGraph.

Speaking of which, there is one thing that all great content marketing operations have in common: they start with keyword research. Choose the right keyword and you may even get away with mediocre content and still get great SEO results. Choose the wrong keyword and you’re doomed from the start.

Here is a guide to choosing keywords for SEO campaigns with a structured process rather than relying on guesswork and assumptions.

Step 1: Determine Your Goal and the Right Keyword Choice Will Come

Not all keywords are created equal. When you take a look at keywords that people search for when they find your website (in Google Analytics or Google Search Console), you can probably spot patterns. Some keywords drive visitors who want to purchase, and other keywords bring visitors who want to read and get educated.

With that in mind, it’s important to determine the marketing goals you want to achieve with your content marketing initiative. What I like to do is sort content into four buckets:

• Solution unaware
• Solution aware
• Product unaware
• Product aware

Each of these four content buckets attracts a different type of audience and has a different overall purpose. Once you determine what type of readers you want to attract and what kind of action you want to drive, you can then go on to choose your ideal keyword(s) and create a keyword list for content creation.

One keyword cannot possibly be ideal for stages of the sales funnel and for all parts of your audience. It would be like trying to cut a steak with a butter knife – because it’s technically a knife.

Determine your content marketing goal first, be it:

• Getting more organic traffic from a search query
• Converting more visitors into free trial users
• Converting more free trial users into paying customers
• Increasing brand awareness and stealing traffic/leads from your customers
• And more.

Once you know the end goal, choosing a keyword becomes that much easier. Don’t worry though – as you gain more experience with keyword research (and your niche and industry), it becomes much easier to determine what kind of keyword is suitable for which digital marketing goal.

Step 2: Look at the Keyword Competition

If you’re in product, finding out what your competitors are working on is virtually impossible. You’ll never know if they’re working on launching new features, updating their existing ones, fixing UX or doing something else. 

Content marketing lets you find out everything your competitors are doing because it’s out in the open. Just load up your favorite SEO tool (like SearchAtlas) and you can see everything you need. If you’re tight on budget, you can use free tools such as Google Trends and Google Keyword Planner instead.

That means keywords too. With just a glance at the Competitor Research tool in SearchAtlas, you can see all of the keywords your competitors are ranking for. Just a few clicks is enough to show you their top pages in terms of organic search traffic and the keywords they’re optimized for.

While this is not the end-all strategy, it’s a great starting point as it will show you if you’re going in the right direction with a web page or not. Copying your competitors is not a viable long-term keyword and content strategy so use competitor research as a basis to determine what you can do better.

Many times, when doing keyword research you’ll spot opportunities in cases where your competitors are trying to rank for a keyword. You’ll easily figure out when you can do better and create a blog post that is more valuable for your readers.

Sometimes, the competitors are performing better simply because they have a higher domain authority and more backlinks.

Step 3: Evaluate the Keyword Metrics

To find the ideal keyword, you’ll first have to sift through a bunch of those which are not exactly ideal. And to determine whether they’re a good fit, you need to look at their metrics. These include:

• Monthly search volume (how many people search for a keyword per month on average)
• Keyword difficulty (how difficult it is to rank in the top 10 for a keyword on a scale from 0 to 100)
• Search intent (how likely someone is to make a purchase or get to some other type of conversion based on what most people look for in the search results.
  Bonus:
• Cost per click for PPC ads (the higher the cost, the more valuable the keyword is in terms of conversions)
• Clicks (if a keyword has significantly more searches than clicks – that means that the person searching can find all the information from the search alone and doesn’t click through to the results)
• Global search volume (sometimes a keyword has low search volume in the USA but has lots of searches globally – making it a good target)

Ideally, you want a lot of search volume, a low keyword difficulty, and a high intent to purchase. This brings us to our next point.

Step 4: Realize that There Are No Perfect Keywords

Finding a keyword that meets all the criteria above is like finding a needle in a haystack. If a keyword has a nice search volume and a good likelihood to drive conversions, it’s likely going to have a very high keyword difficulty.

On the other hand, if a keyword is highly likely to drive new purchases, it’s probably not going to have a very high search volume.

In other words (pardon the pun), you’ll often be forced to make compromises because it rarely happens that one keyword phrase meets all the criteria to be ideal.

The sooner you realize that choosing keywords for SEO is a big game of compromise, the better. The important thing is to keep in mind that each type of keyword drives different results so it’s perfectly fine if a long tail keyword has a search volume of 50 if it’s easy to rank for.

Also, you’ll pick up a bunch of secondary keywords with that one, as long as you write a high-quality piece. And even more importantly, if many of those 50 visitors become customers, then it’s a superb choice.

Step 5: Think About the Topic Cluster As Part of your SEO Strategy

When we create a content plan for an upcoming month or quarter at Whatagraph, we never choose keywords in isolation. Instead, we open up our keyword tool and take a look at topic clusters so that we can cover a bigger topic in more detail.

For example, we recently wrote about Google Data Studio in our Google Data Studio review, making it the central piece of content for this topic cluster. While this is an important keyword to cover, there are also other, related ones where we could cover the topic in depth even more and meet the user intent even better.

For example, we decided to write a bunch of other articles in the meantime, including those about:

• Google Data Studio pricing
• Google Data Studio connectors
• Google Data Studio customer service
• And others

In short, we realized that the main keyword satisfies one type of search intent and that there are other opportunities for keywords that deserve their own pieces. When you’re researching keywords and find one that is hugely relevant to your business, don’t just settle on one piece – dig deeper for related opportunities and create a topic cluster so that your searcher has all the details in one place.

You can also use competitor analysis tools from LinkGraph to find topic cluster opportunities. One great way of doing this is by following the internal links on relevant competitor pieces to see what kind of related topics they cover.

Step 6: Consider Topical Authority in Search Engine Results

Consider the keywords you choose as making small choices that eventually have a larger impact on your target audience. I like to think of it as spending an hour a day in the gym, only to be able to lift massive weights in 6 months.

Let’s explain. Topical authority means that with the content you write, you establish yourself as an authority on a certain topic because you cover a variety of subtopics.

In simpler terms, a website like Whatagraph has lots of different articles on marketing reporting and marketing KPIs. If we were to publish a new article on a marketing reporting tool tomorrow, it would rank more quickly and easily in the top 10 compared to a website that creates content around CRMs, for example.

In other words, search engines consider you an authority on the topic once you cover it with many different subtopics. Moreover, once you cover an entire cluster, rather than writing a one-off article, you provide answers to a large number of potential questions your target audience may have. 

If you’re just starting out with a certain topic, you’ll have a much harder time ranking for a keyword compared to a website that has 50+ articles on similar topics spanning over several years.

Each new keyword you choose should be a part of a bigger plan to achieve topical authority. As you create more content, it becomes easier with each new piece to successfully rank it. Moreover, you’ll have a wealth of internal linking opportunities.

Final Thoughts on Choosing Keywords for SEO

If you’ve followed all the steps so far, you probably know how to find an amazing keyword for your next piece of content. If not, you have an excellent idea on how to get started with keyword research. With the right keywords and the right keyword tool, you’ll not only have an easy time ranking in the SERPs, but you’ll also become the star of your marketing team. Good luck with the research and writing!

About the Author: Mile Zivkovic is the Head of Content at Whatagraph, a marketing reporting tool used by top agencies and in-house marketing teams.

The post Choosing Keywords for SEO: A 6-Step Guide appeared first on LinkGraph.

For enterprise businesses that want their websites — or their many websites — to rank in search engine results, having the right SEO tools is essential. The best enterprise SEO software will help large businesses complete SEO tasks quickly and at scale.

But what makes enterprise SEO tools different then other SEO tools you might come across? Well, these software suites are usually far more expansive and have complex features that meet the unique needs of websites with a large online presence and an immense number of pages.

Here is a complete guide to what enterprise SEO software is, how large businesses can use enterprise SEO tools to grow, and the best enterprise SEO software suites available on the market.

What is Enterprise SEO?

Keywords form the base of every successful Enterprise SEO strategy. You should pick the right keywords for every service to generate relevant traffic and conversions.

Moreover, you should know the keywords that your competitors are using in their SEO plan. Hence, you need lots of data. A proper keyword mix involves:

• Primary keywords related to every service that the business offers
• Secondary keywords based on your primary keywords.
• Relevant keywords that your main competitors are using
• High-conversion keywords from the PPC campaigns that the company or its competitors might be running.
• Long-tail keywords to target featured snippets.
• Question keywords to target FAQ pages.

Tracking the rankings of hundreds of keywords is an important part of Enterprise SEO. A good Enterprise SEO platform will offer rank tracking features to automatically track your rankings and send alerts directly to your email.

These rank tracking features also need to be accurate and comprehensive. Enterprise SEO solutions that charge you for additional keywords aren’t really bringing as much SEO value as those that provide 100% keyword data.

What are the Benefits of Using Enterprise SEO Software?

There are a variety of benefits to using enterprise SEO software. Beyond executing SEO campaigns more easily and efficiently, these tools can bring benefits at all levels of your organization.

• Keyword Rank Tracking: Some enterprise SEO tools do not have accurate keyword rank tracking data because they use bots to scrape the SERPs. The best enterprise seo software will use Google Search Console data in their rank tracking features to give users the most comprehensie, accurate picture of their keywords and ranking positions.
• Keyword Research: Choosing the right target keywords is the foundation of any successful SEO strategy. Any keyword research tool in enterprise SEO software should have up-to-date and comprehensive keyword data so users can select the best keywords for their SEO campaigns.
• Site Audits: Knowing what SEO issues are on your website is essential for crafting a strategic technical SEO strategy. The site crawler needs to be able to identify the right technical errors and communicate them clearly to the user.

There are many different types of SEO software platforms available. Some have been around for years, like SEMrush and Moz Pro, but those platforms have not changed or innovative to today’s SEO landscape. In terms of accessing the necessary features and benefits outlined above, only a few platforms can provide it at a competitive price point. 

That’s why we recommend SearchAtlas. SearchAtlas is a standalone platform that offers a comprehensive suite of tools for enterprise SEOs, including rank tracking, backlink analysis, and competitor insights. SearchAtlas is a more comprehensive platform, with features that rival or exceed those of Moz Pro and SEMrush.

The post The Definitive Guide to Enterprise SEO Software appeared first on LinkGraph.

So if you want to learn how AI content tools can help you write high-quality articles faster, this article will break down the best ways content marketers can use these tools. We will take a look at the benefits of content AI tools and discuss the best, safest ways to use AI generated content to improve your online visibility.

What is Content Writing Software?

AI content writing software is a type of software that helps users write articles more quickly and easily. It typically includes a variety of features that make the article writing process simpler, such as a word counter, an outline creator, a content quality score, an AI text generator, a plagiarism checker, and other helpful features.

How Does AI Content Software Work?

Well, most content generators use some combination of natural language processing (NLP) and machine learning algorithms to analyze data and identify trends and insights. These insights can then be used to help content creators come up with new ideas and topics, and to fine-tune their content strategy.

In a nutshell, AI content software is designed to help content creators and marketers produce better content more efficiently. It does this by automating some of the more laborious and time-consuming tasks associated with content creation, such as keyword research, topic ideation, on-page optimization, and outlining and drafting.

Benefits of Content Writing Tools

The benefits of content writing software – particularly for content marketing agencies that sell blog posts at scale – are quite extensive.

Even single site-owners or SEO freelancers who create 1-10 SEO articles a month can find major benefits from investing in some type of content AI tool.

• Time-Saving: Automatically generating headlines, summaries, and even full articles based on data and insights can exponentially speed up the writing process. AI content tools can be a huge time-saver for content creators, who can then focus on more high-level tasks, like editing and publishing.
• More Content: AI can generate content much more quickly than a human can, which is important for scalability. However, it is important to note that the quality of the content can sometimes suffer when AI is used to generate large quantities of content without the help of a human touch.
• Better On-Page SEO: AI content software can also be used to help improve website SEO and to track the performance of content over time. Some AI Content writing tools will recommend writing and focus term suggestions based on top-ranking content. This allows content creators to have a better idea of how to create content with more ranking potential.
• Improved Workflows: Content writing softwares that include organizational and project management features make life much easier for content managers creating content calendars and assigning out articles to multiple freelance writers or their in-house writing team.

Are AI content tools all perfect? Not at all. AI can sometimes generate content that is inaccurate or nonsensical. Second, AI can be expensive to implement and maintain. And third, AI-generated content can be difficult to distinguish from content that has been written by humans.

But overall, AI content software can be an incredibly powerful tool for content creators and marketers. By automating some of the more tedious and time-consuming tasks in the daily work life of content creators, these tools can help them produce better content more efficiently and effectively.

But Isn’t AI Content Low Quality?

One of the most important factors in the effectiveness of AI content generators is the quality of the data that is used to train the models. 

If the data is not good quality, the AI will not be able to learn and generate quality content. GPT-3, one of the largest natural language processing models today, was trained on over 175 billion parameters, helping it generate language the way that humans actually use it.

Overall, AI content generation technology is still in its early stages, and there are many things that need to be considered when using it. However, if used correctly, AI can be an effective way to generate high-quality content.

What Does Google Think About AI Generated Content?

Google has made it clear that it views AI-generated content as a key part of the future of the web. But, pure auto-generated content is against Google’s webmasters guidelines.

Even though Google sees auto-generated content as spam, they do not yet have a way to detect automatically generated content. This is not an excuse to post blog articles without any editing, revision, or additional content revisions. 

Despite these disadvantages, Google knows that many companies are successfully using AI content tools not to substitute for the content writing process, but to enhance it, and help writers produce quality, not spammy, blog posts and articles for their users.

How to Use AI Content Software to Write Articles Faster

So how exactly can one use a content AI tool to create content that is high-quality and Google-friendly?

Here are some of the best ways to use these tools to scale up your content production and create content faster.

1. Use A Content Planner to Identify Relevant Keywords and Topics

A content planner tool can do the hard work of keyword research and topic ideation for you. Simply enter a topic into the input field. Ideally, this keyword would match one of your website’s primary topics, products, or service offerings.

Then, press “Create Content Plan.” The content AI tool will do the work of putting together keyword clusters and topics for you based on the keywords that searchers are already using. 

When the content plan is ready, press “View Topics.”

The content AI software will show you an entire list of topics that you can build articles around.

When you find a cluster that appeals to you, click on the pencil icon to review the keywords more closely.

If there are keywords that you don’t necessarily want to include in your targets, you can deselect them. You’ll see the monthly search volume of the keywords, the total potential traffic, as well as the ranking potential based on the Keyword Difficulty scores.

Next, use the “Generate Article Suggestions,” to leverage the power of content AI. The software will suggest a list of article titles and summaries that you can use to create a relevant piece of content for these keyword targets.

By clicking, “Create New Article,” you can create a new article and start drafting your piece of content.

2. Use an AI Content Generator to Outline Blogs

You can also use content optimization software to help outline your articles so you can get to the drafting process sooner.

In the SearchAtlas dashboard, select “AI Subtopics,” to leverage the power of AI. 

The text predictor software will look to the top ranking content as a model and provide you with a list of subtopics and outlines that can help you build the framework for your article.

When you find an outline or passage of text that you like, click “Add to Article.”

The text will then be moved to the text editor. At first, it will appear in blue so you can see where the content has been added into the document.

Writers can use the AI subtopics to get initial content on to the page to start working from. Content writers can look at this as a rough draft to build upon from, saving all sorts of time in the beginning stages of writing.

3. Leverage Content Writing Tools to Improve Your SEO

Content AI tools can also suggest powerful optimizations that can help your content rank higher in the SERPs. 

The content software will scan the top ranking content to identify the keywords and phrases that should be included in your article.

By adding these terms and topics, you can create a higher-quality article with more topical depth that provides the most value to readers.

4. Use AI to Generate Title Tags and Meta Descriptions

No SEO article is complete without a properly optimized title tag and meta description.

AI content tools can also do the work of generating those HTML elements for you. 

In your SearchAtlas dashboard, click on the “Meta Data” button at the top of the text editor to access the AI Meta Tag Generator.

After you click “Generate Suggestions,” the software will provide you a list of potential title tags and meta descriptions based on your target keywords and the content within your article.

You can edit the text generator output however necessary to improve the wording or phrasing or to better match the content of your article. 

Once the icons to the right of the text fields turn green, you know that your meta data meets SEO best practices with character count and keyword inclusion.

5. Use Content Writing Software to Work From Existing Outlines

If you already have an outline for your article and don’t need the help of AI Subtopics, you can utilize the AI Content Generator to produce content in response to your already determined headings. 

This helps speed up the time between outline and first draft, giving you plenty of ideas of the examples, insights, and information to include that will bring value to searchers.

Start by clicking the “AI Content Generator” button above the text editor. 

Then, enter your h1-h6 into the text field.

Once you press “Generate Ideas,” the AI will provide you with a passage of text that you can use within that section of your article. Simply place your cursor in the text editor where you’d like the block of text to go, and then click, “Add to Article.”

With just a few prompts from your outlines, you will get from start to finish in the article writing process in a fraction of the time.

Final Thoughts on Content Writing Software

When choosing a content writing software platform, it is important to consider your needs and your budget. Some software packages are more expensive than others, and some offer more features than others. It is important to find a platform that fits your needs, and that you are comfortable using.

Once you have chosen a content writing software, be sure to take the time to learn how to use it. At LinkGraph, we have an entire library of tutorial videos that help users leverage the SEO Content Assistant and all of the other content tools in the dashboard. And don’t be afraid to ask for help via the chat feature if you need it.

If you want to try out the power of AI content writing yourself to write faster and produce more content start a 7-day trial of SearchAtlas. 

The post 5 Ways to Use Content Writing Software to Write Articles Faster appeared first on LinkGraph.

Domain Authority (DA) is a metric created by Moz that is used to measure the authority of a website. DA is determined by looking at a variety of factors, including linking root domains, number of links, MozRank, MozTrust, and domain age. The higher the DA score, the more likely it is that the website will rank higher in search engine results pages (SERPs).

Domain Authority is important in SEO because it is a strong indicator of how well a website will rank in SERPs. A website with a high DA score is likely to rank higher than a website with a low DA score, all other things being equal. This is because a high DA score means that the website has a lot of authority and is likely to be trusted by search engines.

Domain Authority is also important because it relies on similar factors like backlinks and unique referring domains that Google uses to determine a website’s rank in SERPs. Domain authority is also determined by the number and quality of inbound links, the age of the website, and the number of pages on the website.

A website with a high DA score is likely to rank higher than a website with a low DA score, all other things being equal.

While Domain Authority is not the only factor that Google uses to determine a website’s rank in SERPs, it is a strong indicator of how well a website will rank. For this reason, it is important for SEOs to focus on increasing the DA score of their website.

What is Good Domain Authority Score?

Domain Authority is one of the most important metrics to measure when optimizing a website for SEO. A website with a high Domain Authority score will have a better chance of ranking higher in SERPs than a website with a low Domain Authority Score.

There are a number of factors that can influence a website’s Domain Authority score, including the quality and quantity of the website’s backlinks, the website’s content, and the website’s age.

How Long Does It Take to Increase Domain Authority?

The amount of time it takes to increase your Domain Authority depends on a number of factors, including the number and quality of the links you are able to acquire. Generally, if you focus on building high-quality links, you can see a noticeable increase in your DA score within 6-12 months.

Increasing domain authority is not an overnight process. It takes time and effort to improve a website’s ranking and domain authority. However, following the tips listed below will help to improve a website’s domain authority and help it to rank higher in search engine results pages.

Effective Ways to Increase DA

There are a number of ways to increase a website’s Domain Authority score, including increasing the number of backlinks, creating high-quality content, and increasing the website’s age. But more than anything else, the more high-quality backlinks a website has, the higher its domain authority will be.

Below are some SEO techniques that can be used to improve a website’s Domain Authority the right way, through high-quality, original content creation.

1. Create valuable content

Creating valuable content is key to any successful DA improvements. This means developing content that is not only interesting and engaging, but also provides real value to your audience. There are a number of ways to create valuable content, but some of the most popular methods include creating informative blog posts, creating helpful how-to guides, and developing interesting infographics.

When creating content, be sure to focus on your target audience and what they are interested in. Do some research to find out what topics are most popular within your industry, and then develop content that provides unique insights or perspectives on these topics that make other webmasters more likely to link to your content

Be sure to also make use of keyword research to help you identify the right keywords to target, and then use these keywords throughout your content to help it rank higher in search engine results pages.

2. Build high-quality links

When it comes to SEO, backlinks are still one of the most important ranking factors. But not all links are created equal, and not all backlinks will help you improve your PA or DA score.

Here are four types of links that you should focus on for your Domain Authority building:

1. Backlinks from high-quality websites: These links are the gold standard for SEO. They come from websites with high authority and are seen as a vote of confidence for your website.
2. Links from relevant websites: Links from websites that are relevant to your business are also valuable for SEO. They help to show Google that your website is a relevant source of information for your target audience.
3. Backlinks from authoritative websites: Links from authoritative websites confer extra trust and authority to your website. This can help your site rank higher in search results.
4. Links from high-traffic websites: Links from high-traffic websites can send a lot of traffic your way. This can help boost your website’s SEO ranking and increase your conversion rate.

3. Build relationships with other websites

When it comes to elevating your link profile, building relationships with other websites is key. Not only will this help you to get more links to your own website, but it will also help you to learn from your competitors.

You can use your content marketing efforts to start building relationships with other websites. Once you’ve created some great content, reach out to relevant websites and publications and let them know about it. If they like your content, they may be willing to link to it.

Another great way to build relationships with other websites is to start a blog exchange. This is where you and another website agree to swap blog posts on a regular basis. This will help you to get your content in front of a new audience, and it will also help you to build a relationship with the other website. You can also outsource this link building to a guest posting service.

Lastly, consider a link exchange, as long as you do so in a Google-compliant way. Backlink exchanges are whe you and another website agree to exchange links on a regular basis. This will help you to get more links to your website, and it will also help you to build a relationship with the other website.

By building relationships with other websites, you will be able to improve your SEO strategy and you will be able to improve your Domain Authority over time.

4. Participate in social media

There’s no doubt that social media has become an important partner of SEO experts. For businesses, social media provides a way to reach out to potential customers and create a connection with them.

But what’s the best way to use social media to improve your Domain Rating or Domain Authority?

1. Share your old and new content on social media. The more people who see your content, the more likely they are to link back to it. Make sure the content is relevant to your customers and their interests or to other experts in your industry. You can promote any new content your create, including blog posts, infographics, images, and other types of content.
2. Leverage social media to connect with other webmasters. Simply following or sharing content from another website owner can help you start building relationships and creating a link building strategy
3. Use social media to drive traffic to your website. Make sure your social media profiles link to your website, and use effective calls to action on your social media posts to encourage your customers to visit your website. When the see all of the high quality content on your website, they will be more likely to see your ebsite as an authoritative site and reputable site and link to your piece of content in the future.

5. Remove Toxic Backlinks

One of the best ways to improve your website’s Domain Authority is to remove any toxic backlinks. A toxic backlink is a link from another website that is considered spammy or low quality.

Removing toxic backlinks can be difficult, but it is worth the effort. The first step is to identify the toxic backlinks. You can use a tool like Ahrefs, SearchAtlas, or different SEO tools to help you find the toxic backlinks.

Once you have identified the toxic backlinks, you need to contact the webmasters of the websites that are linking to you and ask them to remove the link. If they refuse to remove the link, you can use a tool like Disavow Links to disavow the link.

Removing toxic backlinks is an important step in improving your website’s search engine ranking. It can be difficult, but it is worth the effort.

It’s important to monitor your backlink profile and make sure you only get links from high-quality websites. Use tools like MozBar and Ahrefs to track your backlinks and see where your links are coming from.

6. Promote your content with Digital PR

There are a number of other methods of promotion you can use to get links, including email outreach and paid advertising.

But digital PR is one of the most effective and efficient ways to promote your content to earn backlinks from high authority websites. It entails reaching out to journalists and other influencers online to get them to share your content.

There are a few things you can do to make sure your content gets the most exposure:

1. Research the right journalists and publications to target. Not all journalists are created equal. You need to do your research to find the right journalists and publications to target. Start by finding the journalists who write about the topic of your content. You can do this by using a tool like BuzzSumo. Then, look for journalists who have a large following on social media. This will help you ensure that your content will get seen by a large audience.
2. Craft a catchy headline. Your headline is the first thing that journalists will see when they’re scrolling through their social media feeds. It’s important to craft a catchy headline that will make them want to click through and read your content.
3. Write a strong introduction. The introduction is also very important. It’s the first thing that journalists will read, so you need to make sure it’s captivating and interesting.
4. Send them a personalized email. The best way to get journalists to share your content is to send them a personalized email. Make sure you research the journalist you’re targeting and personalize the email accordingly.
5. Monitor your results. Digital PR is a long-term marketing strategy, so it’s important to monitor your results. Make sure you track the number of shares your content or guest posts receive and the amount of referral or organic traffic it generates. This will help you determine whether or not digital PR is working for you as a link building tactic.

Final Thoughts on How to Increase Domain Authority

Remember that Domain Authority is one of the most important aspects of search engine optimization. It is a measure of how well a website ranks in search engines. And any effort to increase domain authority through content marketing will mean positive SEO results.

Follow. the techniques above and make them a part of your link building strategy and you can help to increase domain authority and improve your website’s ranking in search engines.

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