When comparing white label SEO software options, you want to be sure your investment is worthy of your clients and your reputation. Unfortunately, this is often easier said than done since so many SEO software options emphasize their own brand rather than offering white label options for agencies and SEO freelancers. Additionally, most white label SEO tools provide a wide array of analytics, SEO reports, and keyword ranking metrics, but not all have the features your clients are looking for. Nor is every white label SEO software right for every digital marketing agency or SEO freelancer.

To make choosing the best SEO tool for your clients’ needs, we’ve outlined which features agencies, SEO consultants, and freelancers can get the most use out of for their white label SEO services.

What is White Label SEO Software?

White label SEO tools are digital tools that have been rebranded to appear as a product designed specifically for another brand. White label link building and content creation have been industry standards for years, and rebranding SEO software is now a common practice, as well.

Why Are Marketing Professionals Investing in White Label SEO Software?

White label SEO is one of the easiest ways to expand your business while minimizing risk. Even digital marketing agencies that didn’t offer SEO services in the past now need access to white label SEO services. Why? More and more clients are aware of search engine optimization. Additionally, SEO offers your clients excellent ROI.

As more clients learn about SEO, more want access to their data. However, creating proprietary software takes time, money, and expertise. By offering clients access to a white label SEO software rebranding for your agency, you can maximize your revenue and land more potential clients.

Set Your Goals Before Signing Up Software That Will Represent Your Brand

The SEO tool you offer your clients and team must represent your business. Therefore, it needs to align with your business’s goals, objectives, and brand standards in addition to pleasing your clientele. However, without clearly defined goals it can be impossible to determine if an SEO tool is right for your company and clients now and into the future. 

So, before you set out on a free trial spree of SEO tools, take a moment to assess your business’s near-future goals, one-year goals, and five-year goals. Additionally, you will need to consider the journey your clients will go through using the software and what you feel is the right price point for them.

Finally, you will use this software in-house as well. So, consider what SEO services you offer now and which you may want to offer in the future as you expand.

Features to Look for in a White Label SEO Tool

After you’ve clearly laid out a roadmap of your digital marketing agency or SEO business, use the following as a checklist of features you want in a tool. While you have the option to ignore features you may not need, keep in mind that it’s always a good idea to have access to features for SEO services your clients may request in the future. 

1.  SEO Audit Reports

SEO audits are one of the most impactful diagnostic tools you can use. Not only can SEO audits help you land new clients, but they also give you the opportunity to sell additional services and increase the chances of contract renewals. Intermittent audits also allow you to keep track of your clients’ SEO progress.

2. Up-to-Date Keyword Rankings & Tracking Data

When it comes to the best SEO, data collection methods matter. Google Search Console data has been the industry norm. However, not every SEO tool uses Google Search Console data. As you explore white label SEO tools, be sure that the software you choose provides daily updates on keyword and ranking data.

GSC Insights within the SearchAtlas suite is built over Google’s API, so you and your clients receive the most valuable, accurate, and up-to-date data available.

3.  Client Access to the Dashboard

Some clients want to remain hands-off. Others prefer to be more engaged in the SEO process. To satisfy those that want to keep an eye on their SEO data or use the software for their in-house team, it’s important to invest in a tool that provides access to the dashboard. 

Having this option not only provides your clients with insight into their site’s SERP progress but also allows for full transparency. Additionally, dashboard access allows you to resell access to the software for even greater ROI.

4. White Label SEO Reports

In addition to audit reports, you want to be able to provide your clients with clear, attractive, and insightful white label SEO reports branded for your company. Being able to brand these reports under your agency name with your logo is important for branding continuity.

Explore the types of reports offered by the tools you’re demoing. You will also want to confirm the exportable file types each tool creates. Some tools have a library of templates you can add your logo to as well as customers’ data. These tools often charge a premium, but they can save you a great deal of time.

You can also find a wide array of report templates in Google Data Studio to use to customize the reports from the tool you choose.

Some white label SEO tools export unbranded data that you add your logo to before converting the report to a PDF. If your software allows you to export to PNG, you can paste the report into Google Docs, then save it as a PDF. 

5. Competitor Research

Competitor research is not just vital to SEO success, but it’s also some of the most compelling data that SEO software users will look for. This feature is a must for successfully reselling SEO software to your potential clients.

Direct competitor analysis allows users to strategize more competitively. This feature also allows you to present your strategy and reports to your clients with contextual information. Direct competitor access allows 

A) your clients to more clearly see the effectiveness of their SEO efforts 

B) your agency to upsell them on additional SEO services

Be sure your white label SEO tool allows your clients to research their competitors’

• Domain ratings 
• Content scores 
• Competitor ranking keywords 
• Organic traffic numbers 
• Referring domains
• and more.

6. Link Outreach Opportunities & Backlink Data

High-quality backlinks are a must for effective SEO campaigns. The reality is it’s difficult to climb the SERPs without a robust domain rating. However, they’re also one of the most difficult aspects of SEO to organically achieve. This is where link outreach can help you build your client’s backlink profile with high-quality, contextually relevant backlinks for their industry.

SearchAtlas makes tracking backlink profiles, anchor text, topical relevance, and domain ratings easy for software and agency clients.

7. SEO Campaigns Tracking for Multiple Projects

As an agency, you juggle multiple client accounts and portfolios. Your software users will likely want to do the same. This means that your white label SEO platform needs to make switching between SEO campaigns easy. Furthermore, within your software, you need the tools to track those campaign efforts.

This is often where white label SEO programs show their weaknesses. Keep this in the forefront of your mind when comparing SEO packages.

With SearchAtlas, users can easily switch from one client account or SEO project to another. Then, users can add site events within the GSC Insights tools in order to denote a change made to a specific URL or a site-wide SEO implementation.

8. Local SEO tools

As an agency and SEO reseller, you need to provide global and local SEO. If your SEO tool doesn’t allow users to pull local keyword data–down to the zip code level, you may be missing out on opportunities for software clients. 

It may seem like a given that a white label SEO platform has local SEO features, but this is not necessarily the case. Some tools only provide country-specific keyword data. Other tools only allow access to local SEO reports with an added cost. SearchAtlas allows users to search at the city-level and zipcode-level.

9. PPC Capabilities

PPC campaigns pair perfectly with organic search efforts. If your agency offers both, you will want to be sure your tool reflects that. If your agency does not offer PPC services, a PPC economic value of traffic report is a wonderful reminder to clients that organic traffic SEO has an amazing ROI. 

10. Content Optimization & Keyword Research

Whether you’re marketing your software to SEO content writers or an agency with a team of writers, your software needs to be able to optimize client content. You can attract more users if they can perform SEO research on your white label SEO platform without having to hop on another tool for your content optimization.

By selecting an all-in-one SEO platform, you can perform keyword research and keyword rankings while optimizing content. Not only is this more convenient for content creators, but it also allows supervisors to monitor campaign progress and smoothes collaboration.

Other Aspects to Consider When Selecting a Tool as an SEO Reseller

By the nature of the niche, digital marketing is a highly competitive industry. As an SEO provider and reseller, you want your white label SEO platform to meet client deliverables in addition to providing accurate analytics. So, in addition to metrics, tool features, reports, and other SEO bells and whistles, you want to choose a software company that will support your in-house SEO team. Additionally, you want to be sure that the SEO tool you resell can handle your business’s growth with organizational, planning, and scaling features.

Here are some aspects of good white label SEO tools that go beyond a white label dashboard:

1. SEO Workflow Capabilities

You likely know that as a digital marketing service provider, your time is one of the most valuable resources you have. A seamless workflow allows your clients to maximize their time for the greatest efficiency. As you test tools, take note of whether or not the dashboard gives you access to everything you need for a full-scale SEO campaign from pitching to creating content briefs like shown below.

2. Scalability

As you increase your SEO offerings, you want your white label SEO platform to support all aspects of your growth without layering on additional costs. Choosing full-scale SEO software will support your business as you take on users with highly advanced SEO offerings and enterprise-level companies.

3. SEO Reseller Branding Capabilities

You want your brand to grow. More importantly, you want people to recognize you as a leader in digital marketing strategy that offers the best SEO tools. The best white label SEO tools and vendors allow you to grow your brand with custom-developed software. This requires specific white label features, such as:

• A branded dashboard
• Branded reports
• Your company’s branded language
• Unique in-tool features

Additionally, you may want a tool to create branded case studies to showcase your repertoire of SEO optimizations and SEO successes. 

Successful private label SEO fulfills your clients’ needs with white label tools that promote your company. To ensure your tool has the white label feature you need, read reviews of the software and work through all aspects of a client campaign during your free trial period.

4. Optimal ROI

At the end of the day, your goal as an SEO reseller is to make money and grow your agency or freelancing business. This requires maximizing your budget by getting the most value out of your tools. This makes it vital to compare your options from the higher price point SEO tools, such as Moz, to the lowest price point options, including free audit tools.

As you wade through pricing plans and structures, pay attention to what you get for your money and if the plan you choose gives you room to scale up.

5.  Seamless Usability

As you test differing white label SEO agency tools, keep in mind that the ease of use of the dashboard matters. A seamless, intuitive UI will cut down on users’ learning curves and allow your users to be more productive in a shorter amount of time without as much technical support from your team. Furthermore, the easier a software is to use, the happier your customers will be.

Through trials, note each tool’s load time, user interface layout, and help features. 

6. Additional Offerings

White label SEO programs can be complex. As you hunt for the best software for your business, note any additional features or qualities that will benefit you as an SEO reseller. These can include:

• The option to switch to SEO white label agency services
• A full SEO package of tools
• Actionable tips for better SEO performance or tool utilization
• Domain authority metrics
• Schema creation and verification
• Google My Business integration
• Customer service and software support

White Label SEO Tools: Not All SEO Platforms Will Work

Ultimately, you want to invest in an SEO software product that will support your clients now and into the future. Otherwise, you will find yourself hunting for another SEO tool in a mere 6 months.

LinkGraph has been a leader among white label SEO agencies, and SearchAtlas by LinkGraph is one of the best new SEO tools for white label SEO. Using SearchAtlas allows you to sell your services at a premium while providing your clients with the greatest SEO benefits. Increase your clients’ online visibility, boost your agency’s reputation, and make the most of your manpower with the most effective SEO suite for your white label SEO needs.

Learn why LinkGraph is considered a top choice among white label providers for search engine optimization.

The post How to Choose the Best White Label SEO Software appeared first on LinkGraph.

As an SEO freelancer, you likely know that search engine optimization is by far one of the most effective digital marketing strategies. You also know that you often rely on software for the insights you need to achieve the results you want for your clients. However, knowing which SEO tools for freelancers to use and which are worth the expense can be tricky.

Whether you already work full time in the field of SEO or a related industry like email marketing, copywriting, web design, or social media marketing, or you’re setting out as a complete beginner, the best SEO tools make it easy to understand all things search engine optimization. 

To help you decide which SEO tools are worthy of your time, we’ve compared a wide array of free and paid options and created a list of tools. We factored in features that increase freelancer productivity and streamline implementing and tracking SEO strategies. Furthermore, we know that as a freelancer you don’t have the budget of an agency, so we accounted for cost and ROI.

Choosing SEO Tools for Now & for Future Freelancing

As a freelance SEO expert, you’re in a unique position. You’re both self-employed and tangentially connected to the success of your clients’ businesses. This often means that you need to prove your worth with your clients to maintain your client relationships and contracts. 

Furthermore, investing in SEO tools is an investment in the future of your business. How so? The more organic traffic you can draw to your clients’ websites, the stronger your portfolio and the better your reputation. And the stronger your reputation, the more business you can attract and the more you can charge and earn. This is even more important as more and more people choose to work for themselves.

What to Look for in Effective SEO Software for Freelancers

Unlike an in-house SEO, you have a lot more juggling to do between various clients, projects, and campaigns. This requires software that can help you stay organized while offering flexibility. 

The best software for SEO freelancers supports the SEO process from research to strategy to implementation and analysis. Furthermore, you want software that makes creating SEO reports for clients easy and professional. 

The Best Tools for SEO Freelancing

1. Google Search Console

Google Search Console (GSC) is key to making your client’s website rank as well as possible. With Search Console, you can see your clients’ websites through the eyes of Google’s search engine crawlers.

GSC also provides various graphs, metrics, and features that can start you on your SEO journey and tailor your services to what your client needs. Additionally, GSC is a great tool to provide clients so they can check in on their website’s organic traffic performance from time to time.

Pros:

• General overview of data to get you started with a new client
• This tool is provided by Google free of charge
• Ability to submit a sitemap and request crawls
• Receive keyword data
• Find issues related to the page experience and crawl-ability
• Track SEO progress

Cons:

• Can be un-intuitive for many users
• No metrics for domain authority/domain rating
• No backlinking data
• Toggling between client accounts can be cumbersome

2. GSC Insights

SearchAtlas’s GSC Insights provides SEOs with excellent overviews of a website’s organic traffic metrics. However, this tool can be inadequate for a full-scale SEO freelancer working with a collection of clients.

GSC Insights tool allows you to make the most of a website’s organic traffic data. Additionally, GSC Insights is a great way for SEO pros to track multiple client domains and monitor various projects simultaneously. Furthermore, you can export data, visualizations, and pdf reports for your clients to review.

What Are the Key Features That Freelancers Utilize in GSC Insights?

What makes this SEO a great investment for freelancers? It comes with more bells and whistles than almost any other SEO software. These include:

Real-Time Organic Traffic Metrics

GSC Insights provides real-time data and historical keyword rank tracking. This means you can be instantly ready to begin improving your client’s website and target individual pages.

Page Grouping

The Page Grouping feature is one you will not find on other SEO tools. This feature allows you to group similar types of content and compare the performance of the groups. So, for example, you can track how blog pages are performing compared to major resource pages.

Top Keywords

As for your SEO content strategies, the Top Keywords feature makes quick work of seeing what keywords a website is appearing for as well as their positions. You can easily find and target keywords and pages that are close to ranking on the first page of SERPs.

Top Pages

The Top Pages feature is indispensable when it comes to tracking your SEO progress. Not only will this tool provide you with a site’s cumulative page performance, but it also tracks the rank position of individual pages.

You will also find the traffic value of a website’s organic search visibility throughout the GSC Insights tool. This is a great way to demonstrate the value of SEO to your clients.

When it comes to providing comprehensive SEO reports to your clients, GSC insights has got you covered with just 1-click. Here’s how:

Pros:

• Easier to use than Google Search Console
• Beautiful data visualizations
• Excellent depth of data to use when forming your content strategy
• SEO Potential scores for individual URLs
• Overall organic CTR metrics, impressions, and average page position metrics
• 30-Day trailing data to weed out anomalies
• Keyword cannibalization report

Cons:

• Not all features are currently unlocked

3. SEO Content Assist

With SearchAtlas’s SEO Content Assistant, you can ensure that any landing page, blog post, or other content on your client’s website is optimized for keywords within their niche.

What’s Makes the SEO Content Assistant an SEO Must?

One of the greatest benefits of the SEO Content Assistant is that it integrates all aspects of the content creation process from start to finish. 

The beauty of this tool is that it allows you to improve existing content, check your client’s in-house team, or optimize content from scratch. With built-in keyword research and a URL import option, the SEO Content Assistant is a one-stop shop for any content marketer.

Keyword Research

You can take advantage of the SEO tool’s keyword research capabilities. This lets you plan a content calendar that is backed by data, setting your clients’ sites up to outrank their competitors in the search engine results pages (or SERPs). 

The SEO Content Assistant links each keyword to competitor pages that rank on the first SERP. This allows you to assess your competition, how they’re addressing the topic, and create content that is more topically in-depth and valuable to the reader.

How It Works

The SEO Content Assistant tool scans the first two SERPs for the target keywords you’ve input. Or you can import your client’s existing URLs. The tool generates suggested target keywords along with their search volume, keyword difficulty, and cost-per-click.

Then, it uses the data to recommend content ideas, in addition to Focus Terms and phrases. You will want to incorporate these into that content to make the pieces more likely to rank.

As you smoothly integrate these Focus Terms into the content, including those designated for headings, you will receive an overall content score. This score represents how likely this page is to rank above a competitor’s similar piece of content in the SERPs. 

Additionally, if you’re importing your clients’ web pages, you will receive a technical SEO score in addition to the content score, including meta tags.

Pros:

• Incorporates all aspects of the content creation process
• A keyword research tool that provides hundreds of Focus Terms
• Integrates competitor research into the writing process
• Provides content ideas
• Allows you to measure the rank-ability as assurance for clients
• URL importing makes improving existing content easier
• optimize for up to 5 keywords
• Google Docs extension

Cons:

• No social media marketing options yet
• Does not provide a duplicate content analysis

4. Answer the Public

Answer the Public is a great option for when you do not want to launch into full-fledged SEO research, but you need a quick peek at what questions people ask regarding a topic. This can be a great resource when brainstorming content ideas with clients, discovering FAQs to include in your landing pages, and expanding outward from your pillar pages.

How It Works

This tool works by gathering auto-complete data from search engines. This gives you a clear idea of what people commonly Google, so you can more easily determine search intent and related questions.

All you have to do is start with a few words related to your client’s industry. From there, you can tailor the location to your target audience, select the language, and search.

Answer the Public will give you a well-organized visualization of questions people search for, search queries that build off your initial keyword with prepositions added, and comparisons that include your target keyword. From there, you can download individual visualizations or export all of the data to a spreadsheet.

You can use this tool for free with limited searches (3 per day) and one user, or purchase an upgraded account.

Pros:

• A free tool available to any internet marketer
• Creates beautiful visualizations
• Easy to use, no matter your skill level
• Generates research report assets for your clients
• Pro version will alert you to new search query trends
• Pro version allows you to track analytics over time

Cons: 

• 3 free searches per day
• The Pro versions can be costly
• Can be perceived as a lot of data without competitor analysis

5. Keyword Researcher

It’s impossible to underestimate the importance of keywords in SEO today. Even with years of experience, it’s impossible to predict which keywords your client can rank for without performing research. SearchAtlas has developed a keyword research tool, aptly named the Keyword Researcher, which makes comparing target keywords in order to choose the best keywords for your client simple.

How it Works

With the Keyword Researcher, you’ll be able to figure out which words or phrases to focus on for a client’s SEO campaign. This gives SEO professionals data-backed confidence to move forward with the best keywords for page optimization, no matter their clients’ niches.

How it works is simple, you enter a keyword into the search bar, and the tool then analyzes the keyword for keyword difficulty, search volume, and cost-per-click and pulls a wide array of related queries (including autocomplete phrases), SERP data, and competitor research.

With one simple search, you receive a lot of data related to your seed keyword. And the more data you have, the more informed your expert judgment will be. And the better your results will be, allowing you to smoothly run your SEO freelancing business.

Pros:

• Analysis time is faster than other keyword research software
• Provides hundreds of relevant keywords and keyword ideas
• Comprehensive niche analysis
• Easily transfer keywords into Google Keyword Planner
• Thorough keyword analysis
• Change search location to target local SERPs

Cons:

• Does not have built-in export capabilities yet

6. Backlink Analyzer

For a standard site optimization campaign, link building might not be the first thing that comes to mind. Nevertheless, it’s a vital component of search engine marketing and ensuring your website—or, for a freelance SEO expert, your client’s website—is getting in front of its target audience. This makes the free Backlink Analyzer Tool and paid version indispensable to SEOs.

Link building is not only one of the most critical aspects of an SEO campaign, it’s also one of the more tricky aspects. With the SearchAtlas Backlink tool, you can analyze your clients’ competitors’ backlinks, identify toxic backlinks to your clients’ sites, identity backlink opportunities, and explore topical relevance and anchor texts.

How It Works

SearchAtlas’s Backlink Analyzer goes beyond other SEO tools, including SEMrush, Moz, or Ahrefs, offering a comprehensive view of the data at hand. Once your client’s site is connected to the SearchAtlas platform, you will receive updated backlink data.

From there, you can filter the data by Domain Rating, URL Rating, Trust flow, Citation Flow, and Categories.

The Suggested Outreach menu makes finding outreach opportunities a breeze.

As a result, both you and your clients can visualize and implement this essential data and use it to drive organic search traffic to their site.

Pros:

• Provides a large amount of data
• Displays outreach opportunities
• Allows you to easily identify toxic backlinks
• Analyzes Topical Relevance and Anchor Text
• Beautiful visualizations

Cons:

• Does not have built-in export capabilities yet

7. Screaming Frog

Despite its unique name, Screaming Frog is a serious contender for site crawling audit tools. In fact, it’s become an industry-standard SEO tool for understanding how Google’s web crawlers will index a website. 

This desktop software has both a free version and paid version. And while the paid version is perfect for agencies, you will likely find the free version is more like freemium software. It has a ton of features, including exporting sitemaps and other technical SEO metrics.

By simply entering a URL, the program crawls the page. Within minutes, you will receive hundreds, even thousands of SEO metrics. 

What Data Does Screaming Frog Provide?

Most importantly, Screaming Frog demonstrates a web page’s indexability. A simple Screaming Frog page audit:

• Collects data from the HTML using CSS Path, Xpath, or regex
• Create an exportable sitemap
• Allows you to compare historic crawls to current crawls
• Provides site speed data
• Crawls JavaScript rich websites
• Analyzes meta tags, including title tags
• Finds broken links (inbound and outbound)

Pros:

• Free version has a lot of capabilities
• Easy to use interface
• Provides a thorough range of technical SEO data

Cons:

• Desktop software that must be downloaded
• Data provided can be obscure for clients to understand

8. Bulk DA Checker

Domain authority (or DA) is often the starting point for any SEO campaign. The Bulk DA Checker gives you insight into your clients’ sites’ DA as well as their competitors’ DA. It also provides insight during the backlink-building process.

You might even use this tool if working with bloggers and influencers is a part of your client’s online marketing strategy. Best of all, there’s a free version as well as a paid version.

How It Works

With the Bulk DA Checker, simply enter up to 10 URLs at a time and you will receive each URL’s:

• Page Authority
• Domain Authority
• External Root Domain Count
• Subdomain Spam Score

Put simply, a site’s DA correlates to its visibility, relevance, and, to a certain degree, its credibility. Thus, a site with a high domain authority will rank higher than one with a low DA. The high DA site, then, will provide a better backlink than the lower domain authority.

These metrics allow you to analyze your client’s online presence in one fell swoop or determine whether a particular contact is a right site or brand to work for in a specific campaign. This tool easily verifies which collaborations will help a site’s rank

Pros:

• Check 10 site’s DAs simultaneously
• Easy to use
• Free version and paid version available
• Receive page authority and other site data

Cons

• Currently no report exporting option

How to Make the Most of these tools as an SEO freelancer

For many freelancers, SEO software can be a massive investment. However, they also offer a greater return on investment for freelancers and the businesses they service. By investing in the best SEO tools, you’re able to charge a premium while providing your clients with the best results.

So, which tools you choose to pay for ultimately depends on your specialty, how established your freelancing business is, and your clients’ needs. For most SEOs, the GSC Insights tool is foundational to their services. For SEO content specialists and copywriters, the SEO Content Assistant will increase productivity. Keep in mind that these tools speak to your SEO strengths.

For SEO experts that are just starting out into the realm of freelancing, taking advantage of a combination of free tools and paid tools can be a smart strategy. The easiest way to determine which tools will work best for you is to try them out.

Invest in the Best Tools as an SEO Freelancer

The digital marketing industry is highly competitive and ever-evolving. In addition to the basic tools used for digital marketing, such as WordPress and Google Analytics, these SEO tools are designed to propel SEO experts’ careers and skills. 

As an SEO freelancer, you wear a lot of hats. You’re seeking out potential clients, staying proficient in various related services, being your own boss, and, of course, acting as a service provider. There’s only so much time in a day. When it comes to search engine optimization, you need the best SEO tools on the market to get a job done right and efficiently.

Develop the skillset you’ll need to meet and please every SEO client. You don’t need to spend a lot of time using an army of SEO tools to optimize a client’s website. All you need is a few great resources.

The post 8 Essential Tools for SEO Freelancers appeared first on LinkGraph.